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互联网“中国模式”被海外追捧
2017-08-08 07:09:47 中国经济网
首先,中国互联网行业技术创新和模式创新有了明显突破。拿共享出行来说,今年1月份巴西本地移动出行服务商99与滴滴出行签订了战略合作协议,后者将为99提供技术、运营经验和业务规划等支持。在99公司执行董事长维拉斯看来,滴滴有很多核心技术是99没有的。“比如人工智能的应用和大数据算法,这些核心技术开发起来成本高耗时长。与滴滴合作,有助于我们解决眼前的难题,比如怎样分配订单、如何提升匹配效率等,滴滴的算法非常先进。”
其次,中国互联网行业重视用户体验,能提供个性化的产品和服务。拿传音来说,“当多数品牌还在竞争硬件规格时,我们早已把焦点放在消费者体验上,这也使得我们的产品能够获得当地消费者喜爱。”传音创始人竺兆江说。再比如,在游戏领域,很多发展中国家有大量的活跃用户,但由于硬件设备功能限制,使得休闲游戏比中重度游戏更容易打入当地市场。腾讯、巨人等有针对性地提供棋牌类休闲游戏,迅速赢得了当地用户的青睐。
再者,中国互联网行业具有大规模快速复制经验的能力。拿电商领域来说,很多“一带一路”相关国家商业基础设施并不完善,存在物流成本极高、信用体系欠缺、支付体系尚待建设等情况。这一切对于阿里巴巴来说并不陌生,现在要做的就是把阿里巴巴在开拓国内市场时所做的事情重演。“我们了解历史,所以能更好预判未来。”全球速卖通总经理沈涤凡说。
基于高度成熟的消费互联网和用户庞大的移动互联网,中国互联网行业生发出了独具特色的创新模式。核心技术、商业模式、数据驱动、用户体验等的叠加效应,正使得全球互联网行业刮起了中国风。(经济日报·中国经济网记者 许红洲)
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