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网络直播或成千亿产业 将是东北轻工业新支柱?

2017-07-12 08:13:30   中国新闻周刊

“大家都说,污一点的女生才可爱”

美惠说自己每天的生活除了睡觉就是直播

这个刚刚20岁的东北女孩每天要在斗鱼上进行三场直播,每一次,她都会换上不同风格的衣服,将自己打扮成篮球宝贝、懵懂少女或是性感女神。她的脸因为妆太浓而显得像整过容,虽然她坚称自己跟很多网红主播并不一样。

“不能一直走同样的风格路线,否则粉丝会审美疲劳的。”美惠这样对《中国新闻周刊》说道。这也是经纪公司给她的建议,她觉得很有道理。美惠并不擅长唱歌和跳舞,她更喜欢的是聊天。“东北人喜欢唠嗑,我也是比较喜欢跟人交流。”在直播间里,她常常跟粉丝们聊那些“污”的话题。她觉得走这样的路线更容易被粉丝们接受。“大家都说,污一点的女生才可爱”。

在美惠的直播间里,绝大多数粉丝都是男性。她熟练地跟这些人聊天,遵从他们提出的大部分要求,热情地赞美那些赠送礼物的粉丝,同时将那些言语过于粗俗的留言转变成有趣的话题。粉丝们有时候也会“一言不合”便互相攻击,为美惠“大打出手”。

自从做了全职主播,美惠便习惯了昼夜颠倒的作息。每天凌晨6点睡觉,下午1点起床,两点到4点在自己的卧室里进行第一场直播,然后进行一些社交活动,晚上11点到凌晨1点进行第二场,然后在床上休息片刻,4点开始第三场。因为工作的关系,她已经很少与朋友们来往,除了两三个亲近的姐妹。

2016年,因为喜欢英雄联盟等游戏,美惠知道了斗鱼这个著名的游戏直播平台。她注意到了平台里的“颜值”板块,并且发现身边有朋友在做网络主播,便也产生了兴趣。不久之后,一家经纪公司找到了她。权衡之下,她决定暂时放弃学业,成为一名全职主播。现在,美惠在斗鱼平台上有将近8万粉丝,收益主要靠粉丝的礼物打赏,平均每个月收入在1~2万元之间。

美惠的父亲在铁西区的一家国企工厂上班,母亲则是房地产公司的会计。据美惠介绍,父母并没有对自己的选择有过多的干涉,毕竟这份工作的收入水平在沈阳可以说是很不错的了。但美惠并没有长久从事直播行业的打算。她最大的心愿是在赚得足够多的收入之后,跟自己的闺蜜一起开一家美甲店。

美惠的收入水平在主播领域属于中等水平,也有少数网红主播年薪能达到百万,甚至成为“斗鱼四小花旦”那样的明星艺人。然而,大多数主播的收入水平并没有人们印象中的那么高。很多主播只有底薪,很快就会放弃这个行业,寻找其他的工作。“大部分主播的职业周期只有几个月,少数能有1到两年,也有极少部分人能坚持3年以上。”一位名叫赵晓丹的经纪公司经理这样对《中国新闻周刊》说道。像利哥这样已经坚持6年的主播,已经堪称直播界的常青树了。

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