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MP3格式正式终结 曾使磁带唱片几乎被消灭(图)

2017-05-15 14:12:42   中国网

MP3格式一开始推广的并不顺利,但最终,夫琅和费研究所逐步向消费者免费赠送软件,以此激励用户把他们从压缩磁盘(CD)上的歌曲转存到家用电脑上MP3文件中,在此之后,这一格式迎来了发展春天。

而随着MP3格式的流行,磁带、CD的销量大幅下降,而唱片业也因此走向长期的衰退。

在2000年以前的唱片业黄金年代,知名歌手专辑销量破百万并不是难事。当时,买磁带、CD似乎也成了歌迷听音乐、支持自己偶像的最直接、最必不可少的方式。

▲图片来源:腾讯娱乐

MP3时代开启后,传统的唱片业遭受重创。

根据腾讯娱乐报道,从90年代末以来,国内的唱片销量每年都以40%左右的份额下降。2000年,羽泉的专辑《冷酷到底》卖出了145万张,而这几乎已经是中国流行音乐辉煌十年的句点了。

和中国一样,21世纪开始,美国唱片市场每况愈下,虽然2016年唱片销售额回升到了2009年的水平,但也只是1999年的一半。

苹果来了,MP3播放器成明日黄花

同时,由于MP3格式的流行,MP3播放器市场迅速爆发,而CD随身听销量连年下降。

1997年,韩国人生产出第一台MP3播放器,然后以艾利和和三星为代表的韩系MP3播放器品牌成为市场上的明星。2002年,韩国MP3占据全球市场份额的41%,达到历史巅峰。

但韩系MP3的市场份额在2003年就降到了32%,2004年又下降到20%。

这样的变化都拜苹果的iPod所赐,根据腾讯网报道,2004年iPod已经占据了数字音乐播放器65%的份额,而这距离iPod推出仅有三年。到2010年秋季,全球范围内iPod的总销量已约为2.75亿台。同时,伴随着主推AAC格式的iPod在全球市场的扩张,AAC格式也由此开始普及。

iPod是乔布斯回归苹果,再次创业的重要作品。

当年乔布斯再次出任苹果CEO时,消费者还只能购买一次只能播放几首歌曲的播放器,直到2001年iPod的出现改变了这一切。

2003年,苹果公司推出了iTunes,能够为用户提供在线试听和音乐购买服务,这个产品的推出,代表着音乐产业正式向数字化时代迈进。数字音乐便捷、人性化的销售方式让无数人开始放弃CD和磁带,苹果公司的配套产品iPod销量节节攀升,取代索尼的Walkman成为新一代随声听的代名词。

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