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揭卓伟和摄影团队分手内幕:狗仔行业酝酿大洗牌

2017-05-04 08:56:25   娱乐资本论

钱多好办事,公司也不可能一直处于小作坊式的1.0工作状态。有消息称,卓伟团队一直很想做成像关八那样的爆料平台,能够从原本PGC模式发展为UGC的社群,这样能够有更多的盈利想象空间。

2015年9月,新产品全明星探上线,app、官微、公众号一应俱全。风行、全明星探和后来的全明星直播是三个体系,风行虽是其中的核心,但仅负责拍摄,属于内容提供方,全明星探和全明星直播则成为对外传播平台与吸粉渠道。

从“全民星探”更名为“全明星探”后,卓伟团队也由单纯的爆料、扒皮明星隐私,变成了部分与明星合作,报道明星潮流资讯、掌握一手追星动态的娱乐媒体。这一部分业务的开展,显然是为了能够通过自身流量为明星做营销,汇集粉丝社群,拓展盈利渠道。

但原本是“娱乐圈风纪委”,如今变成了“明星的白手套”,卓伟已经离他的初心越来越远了。

目前全明星探的所有平台有专门团队来运营,风行的团队并不接触这块业务。近两年过去了,官微已经有了217万之多的粉丝,app也早已上了轨道。但有爆料称,这个项目砸了不少钱,团队内部一直也对产品发展方向存在争议,负责app项目的骨干也纷纷辞职。

卓伟声誉下滑质疑不断,八卦业的未来还可观吗?

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