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12月19日,这场风波迎来最高潮,NewRadio网络电台创始人、资深业内杨樾在微博和朋友圈揭露演唱会的门票内幕,爆料“王菲 的演唱会还有10天,目前大部分票还压在腾讯微票、白玉兰和罗盘文化手里”,还透露12月5日大麦网开票秒空仅800张门票,和演出场馆8900个坐席相差千里。随后,万达集团董事长王健林之子、网络红人王思聪也公开发言指责票价离谱,表示之所以定这么高是出于王菲和陈家瑛的意愿,因为票价越高票房就越高,艺人分的钱也能越多,而且“王菲本来想把票价定到一万元一张,却遭到物价局的反对”。在各大媒体和公众号的持续跟进下,各种票务网站、黄牛等不正规售票渠道奔涌而出,经核查,除了最便宜的1800元档位无票外,5800元、7800元的票均票源充足,而且大多以票面价格或稍低于票面的价格出售,有的卖方还备注“现票议价”。至此,这场名为“幻乐一场”的天价门票演唱会演变为一桩跌破票面价格、甚至滞销的“魔幻故事”。
12月22日晚,演唱会主办方兼承办方白玉兰文化负责人庄鸣透过公众号发声,承认12月5日大麦网平台售卖的演唱会门票确实只有800张,也证实了演唱会大部分门票未经正规渠道出售。门票是怎么流向二手票务和黄牛党手中的?庄鸣解释说:“我们作为承办方和主办方,也不是所有的事情都可以控制的,此次演唱会的赞助商就有十多家,每家赞助商都会拿到一定量的票。在我们把门票给到赞助商之后,使用权已经归于他们。之后他们会怎么去处置这些门票,我们是完全不会干涉的,他们可以送人、二次销售等。而这些平台可能是跟某些赞助商比较熟,才获得了那些门票。”
庄鸣还袒露了对票价定到7800元的考量:“可能是我们对于市场的评估低了一些,当时我们认为7800元的价格是可以的,但对于市场来说,王菲时隔6年,又只办一场,消费者对这个票价的评估较高,票价就会被炒起来。对于我们来说,只有定价权。”如此回应撇清了与炒票的关系,甚至流露出一股无奈,但一贯“炒票”的黄牛似乎不这么认为,有黄牛向媒体表示:“这些都是主办方的套路,黄牛不过是背锅的,演唱会套路太深。”
在演出市场上,“主办方即最大黄牛”的手段并不少见,公众号“新财富杂志”揭示了这一行业潜规则:“为了从门票上赚回更多,主办方和票务在做一些热门演出时经常会采取一种手段——先锁定一部分位置还不错的票,然后到处渲染‘一票难求’的紧张气氛,再通过其他途径把囤的这部分票高价卖出。”据此可推测,王菲演唱会的主办方极有可能通过这种“饥饿营销”的炒作手段,企图达到票价高出原值N倍的目的,以此谋取巨额牟利。而王菲2016幻乐一场上海演唱会主办方包括白玉兰文化和陈家瑛经理人公司(KC Digital Limited),腾讯视频仅作为全球独家网络视频直播伙伴。
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