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韩国人爱“双十一”胜“黑五”

2018-12-12 08:03:00    新华网

韩国最大的信用卡企业新韩卡公司11日说,越来越多韩国人跨境网购选择中国网商,相较于美国“黑色星期五”,他们更喜欢中国的“双十一”。

“黑五”指每年11月第四个星期五,是源自美国,后扩展到不少西方国家的商家大幅度促销日子。

新韩卡公司大数据研究所分析2016年至2018年每年11月1日至26日消费者海淘数据后发现,韩国民众今年在中国“双十一”当天网购金额同比增加35%,而在美国“黑五”网购金额同比仅增加9%。

从消费者选择的海淘网站看,中国网络商城备受青睐。阿里巴巴旗下唯一面向全球市场打造的在线交易平台“全球速卖通”占有率由2016年的6%逐步攀升,增至今年的9.5%,仅次于占有率达16.3%的美国亚马逊。中国网购平台淘宝网以4.4%的占有率排名第三,阿里巴巴也首次凭借1%的占有率进入前十名。

大数据研究所说,全球速卖通和淘宝网发展迅猛,威胁到传统海淘霸主亚马逊的地位。

研究所分析数据显示,韩国民众今年11月海淘金额同比增加9.8%,海淘消费次数上升16.6%。“双十一”当天消费金额不超过5万韩元(约合305.5元人民币)的消费次数占70.8%。(王鑫方)【新华社微特稿】

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