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旅游外交彰显大国魅力

2017-09-28 08:47:51   

2015年年初,中国国家旅游局局长李金早在全国旅游工作会议上明确提出了“旅游外交”这个重要概念,并将“开拓旅游外交”作为中国旅游业“515战略”的重要内容。近年来,国家旅游局积极服务国家整体外交,主动作为、主动发声,使旅游从外交边缘走向外交前沿,成为国家外交不可或缺的重要组成部分,成为塑造和传播国家形象、增进国际认同的重要途径,成为践行合作共赢的外交理念的重要方面。旅游外交已成为发出中国声音、讲好中国故事、加强与世界联系的重要平台和中国对外交往合作的重要内容。

旅游促进民心相通

“志合者,不以山海为远”,“以心相交者,成其久远”。旅游是人们之间最直接、最真实的交流,是传播文明、交流文化、增进友谊的桥梁,是增强人们亲近感的最好方式。旅游既是一种跨文化交流活动,也是一种人际传播,意识形态色彩较少,更易为人接受。

旅游外交作为国家外交的重要组成部分,更有弹性、更加灵活、更加植根于民众。在双边关系良好时,旅游交往可以成为发展国家关系的加速器;在双边关系不畅时,旅游交往可以成为改善国家关系的润滑剂;在双边尚无正式外交关系时,可以先行开展旅游交往,使民众交往成为国家关系正常化的导航器。

今年是中澳建交45周年,年初两国开启了“中澳旅游年”。作为旅游年系列活动之一,9月中旬,澳大利亚千名游客走进陕西白鹿原影视城和秦始皇陵兵马俑。澳大利亚驻华使馆商务处商务公使衔参赞邓博文说,旅游有助于民心相通,希望活动能够吸引更多澳大利亚游客来中国这个迷人而美丽的国家,同时也希望促进更多中国游客前往澳大利亚旅游。

2017年中俄红色旅游合作交流系列活动,9月在湖南举办。中国的红色景点、山水美景、历史遗迹深深吸引了俄罗斯代表。中俄红色旅游合作交流系列活动已经连续举办了3届,双方交流互动不断成熟、深化。俄罗斯联邦旅游署驻北京办事处主任亚历山大·福尔科表示,通过红色旅游可以让年轻人更加深入地了解两国的历史和文化。为推动两国红色旅游交流合作顺利发展,俄罗斯旅游署成立了专门的协调机构。

“邻里好,赛金宝。”山水相连,隔海相望,民心相亲,旅游成为中国与东盟国家加强睦邻友好关系,增进民心相通的美丽桥梁。今年是中国—东盟旅游合作年,目前中国与东盟各国旅游机制不断完善,旅游合作平台不断丰富,已经建立起多层次、多渠道的合作机制和交流平台,双方旅游合作不断深入发展。目前,中国与东盟互为最大海外旅游目的地和客源地,每周有2700多个航班往返于中国与东盟国家,区域内人员流动日益频繁。

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