新闻>国内
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China

电影“春节档”:类型多样是趋势 质量“硬核”是关键

2019-02-10 21:02:00    新华网

新华社上海2月10日电(记者程思琪)春节期间,除了阖家团聚走亲访友,看场春节档电影也是一个不错的选择。今年春节首日8部贺岁影片齐上映,打造“史上最强春节档”。随着受众观影习惯的不断养成,新年假期看电影正成为人们共度春节的“新年俗”。

  电影场次及观影人数与口碑成正相关

大年初二,27岁的苏一鸣与家人一起到电影院观看贺岁影片《疯狂的外星人》,“春节期间如果不去旅游,就会考虑在家附近看一场贺岁电影。”苏一鸣说,自己平时也会去淘票票、猫眼等电影平台查询电影评分来筛选想看的电影。

“春节期间大家走亲访友的机会多了,讨论看过的电影也会成为假期聊天的话题之一。”艺恩数据合伙人高文韬说,随着人们观影评价的习惯逐渐养成,观众们更容易也越来越快地知道一部片子是否好看。“只要翻翻朋友圈或者影视平台就可以知道大家如何评价一部片子,以往那种低评分高票房的现象再难出现了。”

据阿里影业“灯塔专业版”数据显示,由于口碑高评价好,影片《流浪地球》的全国排片场次占比从年初一的11.5%提升到年初五的32.7%。面对《流浪地球》的爆红,大多影院都及时增加了排片。

一位电影院线工作人员表示,随着观影反馈的不断更新,春节档的电影排片也会根据影片评价进行调整。“在观影淡季,电影院的排片调整通常一周一次,但今年很多影院在春节假期间每半天就会根据市场反馈调整一次,以满足百姓的观影需求。”

  “不再为贺岁而贺岁” 春节档影片多样化趋势明显

2019年春节期间上线的8部贺岁电影主题类型可谓多种多样,其中涵盖动作、爱情、科幻、喜剧、动画等,可同时满足不同年龄层观众的欣赏口味和观影需求。

“如今春节档的最大变化是,越来越多非‘春节’主题的电影也能在春节期间上映,观众不再执着于电影是否够‘热闹’,只要内容好,依然买账。”阿里影业的灯塔平台高级数据产品专家武剑说。

在武剑看来,能够在春节档中脱颖而出的电影通常具备独特性或唯一性的特征,以满足观众越来越高的观影口味和猎奇心理。“以往的爆款如《画皮》《唐人街探案》等,都能为观众带来眼前一亮的感觉,所以很快占有市场。”

“去年的《红海行动》及今年的《流浪地球》都不是传统意义的春节喜剧类电影,但上映后市场反响都非常好。”武剑说,“这也给业界一个信号:春节档也可以开拓新类型。”

  预售票房显示:看电影逐渐成为“春节计划”

“想要了解即将上线的新电影,只要打开购票软件就能一目了然,如果我觉得还不错就会选择提前购票,当天直接来看就可以。”资深影迷赵女士说,她已经通过“预售”渠道购买了三张春节档电影票,不仅可以选到更好的场次和座位,有时候还能享受更高的票价优惠。

随着我国互联网技术不断发展,越来越多的人选择线上购买电影票。据高文韬介绍,今年春节档的电影预售从春节前一个月左右就开始了。“据统计,今年大年初一的总预售票房就超过7个亿,比2018年同时期的预售票房增长了7.4%。其中有三部电影的预售都过1亿元,为其春节票房竞争打下基础。”

对于院线来说,预售数据也是如何安排电影排片场次的重要参考。随着我国电影服务行业的发展及影院数量的增长,国民观影需求日趋得到满足,票房增长率逐年放缓。面对未来如何突破我国影视行业发展瓶颈,业内人士均认为提高影片质量,进一步培养大众的观影习惯是关键。随着越来越多的人们将“看电影”纳入到自己的假期活动计划中,“新年俗”正有望逐渐形成。

展开全文
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
四川男教师猥亵多名男生 包括2名未成年人 被判8年
在阿拉木图中国人:枪声爆炸声交织,警车都被砸了
郑州一医院2天接收10位封控区产妇
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China

精彩推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China

第十四届北京国际电影节将于4月18日至26日在北京举办

2024-03-29 11:10:48

《黑神话:悟空》在Steam愿望单榜上高居第三!

2024-03-25 15:33:47

SE举办大型营销活动 宣传《最终幻想7:重生》

2024-02-20 14:34:08

《怪物猎人:崛起》官方已发布版本更新

2024-01-24 11:51:11

曹云金回应给郭德纲刷礼物 刷的是一份心意不是礼物

2024-03-29 09:20:35

《幻兽帕鲁》揭晓最受喜爱的帕鲁TOP 10

2024-03-25 15:33:17

PS Portal破解突破:开启PSP游戏新纪元!

2024-02-20 14:34:32

无臂男子免费乘地铁被要求出示残疾证地铁公司道歉

2024-03-22 16:44:15

7个月“被撞”70回 辽宁一男子涉保险诈骗被刑拘

2024-03-21 16:15:46

“夜宵顶流”小龙虾上市 预计4月价格达到最低点

2024-03-19 09:01:38

警方回应初中生被杀案:犯罪嫌疑人为有预谋作案

2024-03-19 09:00:33

焦点访谈丨为流量不择手段摆拍短视频“套路深”

2024-03-19 07:38:52

网传邯郸初中生遇害案颅骨照片不实

2024-03-18 09:21:48

糖摄入太多不健康?研究发现这2种“糖”好处多多

2024-03-12 08:15:36

讲述传奇!国家安全部:揭秘“第一”红色女特工

2024-03-08 15:19:14

《南来北往》里的红阳站找到了!

2024-03-08 09:22:37

杭州高架阻止施暴车主获“杭州好人”称号

2024-02-27 08:26:21

防范“AI换脸”诈骗 你需要的知识都在这儿了→

2024-02-26 03:29:42

点赞就能挣钱?小心落入诈骗陷阱

2024-01-31 16:41:16

男子被抢50万元,报警后自己被抓!咋回事?

2024-01-25 15:04:29

微信红包与转账性质不同!这些借钱有关的事要知道

2024-01-23 04:36:35

好样的!“旱鸭子”辅警薄冰上勇救两名落水儿童

2024-01-01 22:40:15

防患于未“燃” 小心身边不合格的电动自行车电池

2023-12-25 08:41:13

胚胎是人还是物?看全国首例"准胎儿"获赔抚养费案

2023-12-21 16:38:22

被告人吴亦凡强奸、聚众淫乱案二审维持原判

2023-11-24 11:36:07

羽绒服迎来销售旺季,价格如何?记者探访

2023-11-06 07:59:57

遭烈犬撕咬的成都女童右肾已保住

2023-11-01 16:25:08

停车、点餐都需先扫码注册会员?小心个人信息泄露

2023-10-16 09:11:34

宣称不含尼古丁,热卖的本草雾化器算不算电子烟

2023-10-16 09:03:39

“无塑开学”强调4年,塑料书皮仍难“告别”

2023-09-19 08:25:59

被骗至缅甸的中科院博士回应:如何被骗,怎么获救的

2023-09-13 16:35:01

请勿私自投喂 两人被终身禁入成都大熊猫基地

2023-08-28 08:59:21
点击查看更多
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/10000159/20190210/35182428.html
Server: cms-8-251
Date: 2024/03/29 19:27:23

Powered by China
China
`
中华头条
官方
5.0分 1.8亿人在用
优质 安全 免费
`
中华军事
官方
5.0分 2.6亿人在用
优质 安全 免费