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欢乐吉祥闹新春 喜气洋洋又一年——2019年春晚即将拉开大幕

2019-01-26 06:02:00    新华网

新华社北京1月25日电 随着春节脚步的临近,全球华人共同期盼的中央电视台《2019年春节联欢晚会》将掀开面纱。作为中央广播电视总台成立后的首个春晚,今年春晚将以“奋进新时代、欢度幸福年”为主题,坚持守正创新,弘扬主旋律、传递正能量,努力营造出欢乐祥和、喜气洋洋的新春氛围,为全球华人献上一道丰盛的年夜大餐。

欢声笑语创新突破 语言节目惊喜连连

相声、小品历来在春晚舞台上最受期待和关注。2019年春节联欢晚会语言节目将集结全国喜剧界编、导、演的最强阵容,紧扣民生热点,更加接地气。例如:人与人之间的诚信交往、消费者与服务者的互相理解,揭露市场诈骗、鞭挞形式主义官僚主义等作品,力求用幽默的桥段、创新的方式呈现社会热点,让观众的笑声穿透掌声,引发共鸣。

今年春晚语言节目的演员阵容也十分强大,聚集了相声新生代演员、脱口秀人气演员、影视演员以及喜剧实力派演员。阵容搭配独具匠心,跨界组合效果充满惊喜,全方位覆盖不同年龄层观众,力求满足不同受众需求。

载歌载舞闹新春 时尚经典咏流传

今年歌舞类节目大胆创新,旋律优美,寓意深远。节目组发动社会各方积极性,调动了广大词曲作者的创作热情,打造精品节目,创作出了一批优秀节目。

歌曲节目将分为中国梦歌曲、庆祝新中国成立70周年歌曲、经典老歌、年味歌曲,健康向上的美声、民族、流行歌曲等类别。既有久久流传、群众基础强的经典名曲,也有受到年轻受众青睐的时尚新曲,同时还有暖人、暖心,抒发中华儿女家国情怀的新歌劲曲。舞蹈方面则汇集了年俗舞蹈、广场舞、芭蕾舞、街舞、少儿舞蹈等多种舞蹈形态。歌舞节目在保证品质的同时力求入脑、入心、入情。

四海绝技齐相聚 五湖名家送新春

今年春晚的戏曲节目,以京剧为龙头,以豫剧、越剧、黄梅戏、粤剧等四个地方剧种为主干,以一流名家和优秀演员为支撑,让观众在感受中国戏曲美、奇、巧、趣的同时,领略中华优秀传统文化的悠久魅力和时代风采。

本次春晚的魔术将以“融合、互动”为理念,魔术师将通过贴近生活的日常物品,用“小而美”的表演充分展现魔术精彩,让观众在感受魔术神奇、魔幻魅力的同时,传达出团圆喜庆、两岸一家亲的美好愿望。

全媒体强势传播 贺新年喜上加喜

2019年央视春晚将首次实现全媒体传播。其中,在手机看春晚的同时,联合百度公司与抖音(字节跳动),继续以创新大小屏联动方式,为晚会增添联欢氛围,传递诚挚祝福。

今年的春晚将在红包互动形式上实现创新突破。观众只需通过百度APP,用手机看春晚的同时,有机会获得不同类型的红包惊喜。

同时,春晚还以“幸福又一年”为主题,在“春晚”抖音官方账号上发起一次覆盖全球的新媒体行动。用短视频记录春节期间的小确幸、大美好,展示浓浓的年味和团圆氛围,展现欢乐吉祥、喜气洋洋的幸福生活,实现全球华人的大联欢。

新一年的钟声即将敲响,2019年央视春晚将充分体现中国电视行业强大的凝聚力、向心力、影响力,全力打造一台强信心、聚民心、暖人心、筑同心的高水平春晚。大年三十,中央广播电视总台与您相约,不见不散!

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