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2018中国网络文化产业年会聚焦“互联网+文旅融合发展”

2018-12-18 17:02:00    新华网

新华社北京12月18日电(记者周玮)数百位文化产业界人士日前会集京城,聚焦“互联网+文旅融合发展”等主题,着力探讨数字化形势下文化产业发展新路径。

由中国动漫集团、北京市文化和旅游局共同主办的此次“2018中国网络文化产业年会”,分别设立“数字化助推高质量发展”“数字化背景下的文旅融合发展”“动漫游戏行业的内容引领与用户评价”“网络视觉力量的价值选择”等四大主题论坛。

文化和旅游部产业发展司负责人高政表示,当前,我国数字文化产业发展已具有相当的产业基础和社会共识,网络动漫、网络游戏、网络文学等保持高速增长态势,用户基础越来越广泛,成为群众文化消费主产品。我们要坚持把社会效益放在首位,着力提升网络文化产品内涵和质量;要坚持创新驱动,坚持创造性转化、创新性发展,以互联网为手段促进文化产业和旅游产业深度融合。

近年来,文博单位与科研机构、互联网企业深度合作,前沿数字科技与古老文物有机结合,涌现出数字敦煌、数字故宫等一批精品之作。文化旅游的空间延伸,影响扩大,吸引诸多不能实地参观的公众通过虚拟参观获取知识,培育了大批网络观众和线上“粉丝”。

国家文物局博物馆与社会文物司(科技司)司长罗静说,随着文旅服务渐进智能化、旅游参观渐进互动化,“以文促旅、以旅彰文”已成共识。文博资源丰富和优化了旅游的内容与品质,旅游产业也拓展了文物价值传播的广度和深度。文化和旅游双链互动、诗意和远方双向共振,促进文旅融合是时代所趋。

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