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一样的风云变幻,不一样的“互联网+气象”

2017-09-27 15:27:52   

3、“互联网+气象”用科技改变生活

9月25日当天,中国气象局在官方微博上这样写道:“手机微信开启时显示的地球图片将从以前的美国卫星成像图换成由我国新一代静止轨道气象卫星风云四号从我国上空拍摄的最新云图,这不仅是对我国科技成果的一次献礼,同时也是一次‘互联网+’在气象领域的应用,让越来越多的人通过微信享受真正智慧、便捷的气象服务。”

实际上,启动页更换这个策划只是腾讯与中国气象局在“互联网+气象”领域长期合作的一小部分。

何建红介绍,为了履行互联网企业的社会责任,腾讯从2015年开始就启动了“互联网+科普”方面的一系列公益项目,此前与中国科协等单位也开展了相关领域的合作。今年以来,腾讯开始了与中国气象局以及地方气象部门的深度合作,合力在互联网时代推动“互联网+气象”的发展,实现惠及民生的目的。

“就像我们一般老百姓对气象工作总是有很多误解。”何建红表示,目前腾讯与气象部门合作的一个重要方向就是气象科普方面。“比如,帮网友解答天气预报为什么总是预报不准的误解,为各种气象方面的谣言辟谣,为各种恶性天气的科学知识进行传播。”

何建红表示,气象科普就是要发挥互联网传播方式的作用,让更多人了解气象知识,加强气象部门与民众的沟通。比如,微信启动页更换这样的策划,就是让“风云四号”的科学价值通过互联网进行传播,让更多的人了解到气象科学方面的重大科技进步。

除了气象科普方面,腾讯希望在气象方面,通过互联网渠道为民众提供更多的民生服务。在未来,腾讯将借助微信、企鹅号等多产品平台及多形式媒体资源,进一步助力扩大天气预报、卫星云图产品等服务、科普活动受众覆盖面。

“随着双方合作的深入开展,用户将可以在微信公众号中阅读由气象专家所编写的气象科普知识、通过企鹅号的精准推送,及时获取恶劣天气状况预警、收看相关气象视频的直播,提高气象服务的精准性。”何建红介绍。

此外,她认为,在未来,腾讯作为知名互联网公司,可以在气象大数据的利用和挖掘方面,与气象部门进一步深度合作。

“可以基于庞大的气象数据,开发出一些气象方面的产品,为用户和企业提供一些个性化和精准化的气象服务,发掘气象数据的发展潜力。”舒展认为,由于技术的限制和职能的局限性,气象部门对自身数据的发掘一直缺乏系统性,而大数据技术恰巧是互联网公司的优势。她认为,互联网企业与气象部门未来在大数据方面可以有无限的合作可能,共同推动“互联网+气象”发展。

《光明日报》( 2017年09月27日 12版)

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