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零售业者在厦论道“新零售”趋势与发展之道

2017-09-22 16:22:13   央广网

无人便利店和无人值守的货架将是新零售发展的趋势

当下,消费场景实现了量级的爆发式增长。门店、电商、移动、电视等等,渠道更加多元化,消费者基本实现了随时随地购物的便利性。但如何打造极致体验,成为一大难点。“未来,随着AR/VR技术的进一步成熟发展,消费场景将实现真正的无处不在,所见即所得。这也将给围绕“场”打造的消费体验,带来极大的提升”。对于如何在新零售时代下提升消费者体验,商务服务和技术供应商商派总经理刘金光这样说到。

“创新的源泉来自于技术创新,比如人脸识别支付,还有业者自身的改造创新,每个客户进入商店照下镜子,商家就能知道他的年龄、喜好、过去的购买习惯,针对性地推送促销方案”,微软渠道发展与中小企业业务总经理李纲在接受采访时提到,通过云计算和人工智能等技术,零售业者更容易知道店面的周边情况、消费人群和购买习惯,提高零售企业的管理效率,更好地打造客户的体验,打通上下游的供应链,生产出更适合消费者的产品。他相信,随着技术的迭代,配合企业主的创意,零售从业人员将插上腾飞的翅膀,完成传统零售的改造升级。

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