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海口再次组团赴莫斯科举办旅游推介会

2017-09-22 10:17:11   央广网

到会的俄罗斯业界人士纷纷表示,这次的活动使他们对海口城市有了一个全新的认识,并希望能有机会亲自到海口感受其魅力。他们坚信,此次活动将进一步推动两地间的旅游深化合作关系,促进两地旅游共同发展。

今年7月11日,莫斯科至海口(机型波音777-200、每周二一班)航线开通,航线对海南优化入境游市场接待体系以及促进琼北地区入境旅游的发展有重要的意义, 还为俄罗斯和海口在经贸等领域的交流合作架起了桥梁,将对俄罗斯经贸、文化项目落地海口产生积极的推动作用。

俄罗斯是海南目前最大的国际客源市场,2016年全年共接待俄罗斯游客8.1万人次,占入境游客总量的10.81%。今年海南俄罗斯游客数量增势更加迅猛,俄罗斯游客数预计可达25-30万人次,将超过2011年的历史最高水平22.76万人次。

为提升接待俄罗斯游客的服务质量,海口专门为俄罗斯游客量身打造7天6晚、14天13晚和21天20晚的旅游度假产品,将海口观澜湖度假区作为俄罗斯旅客接待基地,辐射至整个琼北、琼南地区。

 海口全力开拓俄罗斯市场

本着“航线开到哪里,旅游营销就开到哪里”原则,海口旅游针对俄罗斯市场开展了精准营销。今年3月,海口市旅游委在莫斯科举办了“不一样的海口”旅游推介会,大力宣传海口旅游资源,7月11日,开通莫斯科至海口航线,实现了俄罗斯游客落地海口的目标。下一步,海口市将继续开展相关工作,进一步巩固和提升俄罗斯客源市场。一方面,提高俄罗斯游客接待和服务水平,以海口为依托,把俄罗斯游客向琼海、文昌、澄迈、陵水、三亚等周边相关地区输送,打造俄罗斯游客聚集区,针对俄罗斯游客喜好,设计旅游产品、配备俄语服务人员、完善俄语标识标牌。另一方面,加大海口旅游广告投放力度。将在俄罗斯主要客源城市莫斯科、圣彼得堡投放户外、机场、地铁以及机载杂志和网络广告,重点宣传海口旅游品牌形象、精品旅游线路和航线航班情况。

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