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2016年,枝江市百里洲双红砂梨专业合作社成立了生态农业电商平台“越天然”电商销售平台,希望在“互联网+”的时代借助电商平台推广百里洲特色砂梨,为拉长梨果销售期,在胡红菊研究员的帮助下,双红砂梨合作社建立了1000立方米的冷库。2016年,通过越天然平台销售百里洲精品砂梨,主要品种为翠冠、黄金,12个梨果礼盒装售价88元,2016年实现销售额200万元。2017年电商销售再获突破,平均销售价格达到128元/盒,实现销售额500万元。同时,为调动当地梨农发展新品种梨的积极性,2017年,双红砂梨专业合作社对百里洲精品砂梨全部实行订单销售,对达到精品梨标准的翠冠、黄金梨全部以4元/斤的价格进行收购,先入库冷藏后再进行电商化销售,此举极大的增强了当地梨农发展砂梨产业的信心。
图为梨体系专家胡红菊研究员在双红砂梨示范基地进行现场技术培训
“中国砂梨之乡”百里洲镇是万里长江第一大江心洲,其独特的地理气候条件,使百里洲砂梨果实个大、肉脆、汁多、味甜。2010-2014年,“百里洲砂梨”获得国家工商行政管理总局商标局、国家质监总局、农业部三部门地理标志认证,2015年,“百里洲砂梨”品牌价值已达8.15亿元,是该镇梨农重要的收入来源。为助力百里洲砂梨产业腾飞,以胡红菊研究员为主的国家梨产业技术体系专家积极开展科技服务,通过示范新品种新技术新模式,开展农业科技“五个一”行动,促进百里洲砂梨产业复兴。(卢素芳 陈启亮)
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