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编剧蒋胜男比喻道:“IP就是一张设计图,设计图好,固然你盖房子成功一大半,但是只有好图纸是不够的,你找的施工队专不专业?你施工的时候有没有偷工减料?IP影视作品好不好,最终取决于你拿到IP后有没有好好做。”
成功的IP电影:尊重原著 关照当下
面对一个优质IP,影视二度创作应该从何入手?
业内人士认为,无论什么类型的IP,转化成电影时,都需要考虑两种艺术形式之间转换的问题。电影《画皮2》《鬼吹灯之寻龙诀》的导演乌尔善表示,小说和电影是两种不同的媒体,有不同的讲故事的方式,但必须尊重原著的价值和电影创作规律,充分表达人物性格。
“善用IP就要尊重电影创作规律,对IP作品进行现代性改造就是题中之意。”张绍阳说,简单的内容平移或搬运的影视创作,根本无法重现原著的光彩。创作者更需要挖掘并表现人物的当下价值。有些作品直接改编自国外的IP,更需要把它放在中国语境下加以诠释。
他举例说,《大圣归来》取得了9.56亿元票房和良好口碑,《西游记》的IP肯定起到了助推作用,但真正的原因,还是制作团队根据当代观众口味的再创造。“略显颓废的孙悟空,萌萌的小唐僧,让人感到英雄人物不再无所不能,也有普通人的失落失意,从而赢得年轻观众的好感和认同。”
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