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专访TCL多媒体高管:推进量子点技术 采取差异化布局
王成认为,“中国品牌在欧洲市场上一方面要适应当地的文化,另一方面要发挥自身在产品推陈出新上的优势。如今中国制造不论是在显示技术、外观工艺还是人工智能的场景调度上,都是处在世界领先的水平。对于欧洲市场,TCL就是要以合理的价格去销售有品位和品质的产品。相对于日韩国品牌,中国品牌在成本控制、费用控制、人员投入、对产品差异化的理解等方面完全有能力做出让消费者购买得起的创新产品。
王成表示,TCL未来将会针对欧美市场进行具体市场情况作出差异化的布局策略,同时也将加快在欧洲、美国、东南亚以及印度、巴西、俄罗斯的业务。
积极布局人工智能领域
人工智能是本次TCL新品的另一大亮点,不仅发布的电视新品全面搭载人工智能系统,而Google、百度等全球企业也成了TCL互联网资源提供方。TCL陈乃军表示:“不论是百度或Google,都只是提供了通用技术平台,而在电视领域要想做到差异化应用,就必须了解用户,通过对用户大数据的搜索和学习,让电视更能理解用户想要什么。TCL拥有自己的人工智能调度平台,通过大数据的分析,了解不同用户的差异化需求,从而推荐相应的内容。从这个角度来形成TCL人工智能的差异化。”
TCL多媒体产品中心总经理张少勇在采访中指出:“目前整机厂商所使用的人工智能底层技术几乎是一样的。企业要做的差异化在于人工智能的场景调度。先有用户需求应用的场景,再有人工智能应用。人工智能只是一个技术手段,需要应用到场景中才有意义。人工智能场景调度不同,就形成了质的差别。而场景调度不同,也是未来整机厂商竞争的根本。”
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