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“三亚日”活动亮相伦敦 携手世界小姐开启美丽契约

2017-08-23 14:07:20   央广网

三亚市人民政府进行了“美丽三亚 浪漫邀请”三亚旅游推介会,众多的英国旅行商、旅游机构以及旅游媒体的代表参加此次推广活动。推介会现场英国风范十足,与带有三亚特色风格的布置巧妙融合,中西合璧的现场氛围,最好地呈现了三亚国际热带滨海旅游精品城市的品牌形象。此次推介会得到了中国驻英使馆、英国旅行商、英国主流媒体、华人商会等各界人士鼎力支持。

三亚旅游整合营销宣传是此次推介会的重头戏,此次推介会向英国各行业集中展示了三亚自然资源、成熟的酒店、会展目的地、航空航线及旅游产品等多项要素,三亚市旅游委唐嗣铣调研员以精美的图片、充满激情的语言对三亚旅游进行了全面的介绍,并与现场观众深度互动,使现场观众在愉悦的氛围中充分了解三亚;随后,酒店代表、航空公司代表、高端MICE代表等分别就其所在的行业领域,以高标准、优服务、良好接待能力欢迎着来自英国和世界各地的广大游客。推介会上,来自三亚代表团热情洋溢的介绍,让在场嘉宾感受到了三亚的热情与好客。

值得一提的是,英国世界小姐机构主席莫莉夫人专门来到现场推介三亚,她当场宣布2017世界小姐全球总决赛将于12月在三亚举办,并邀请英国伦敦的朋友三亚见。莫莉夫人以自己的亲身经历告诉在场的嘉宾:“三亚是一个美丽的地方,那里的人很温和,城市包容、开放,与世界小姐的气质十分吻合,希望接下来世界小姐机构能够跟三亚之间继续深化交流,完善合作机制,搭建更好的合作平台。也希望通过世界小姐总决赛在三亚举办,为三亚开拓国际市场助力。”

在场多位旅行商及媒体朋友纷纷表示,感觉三亚就是我们梦想中的旅游目的地。三亚美丽的风光及丰富的旅游资源是最能吸引英国游客的地方,我们非常希望看到三亚能够开通至英国伦敦的直航,让更多的英国游客前往三亚,体验三亚。

在互动环节,三亚代表团还就如何开通三亚至英国伦敦航线和提高旅游目的地接待水平等具体问题,与英国旅行商展开了充分的讨论。

目前,“三亚日”城市推介活动已先后走进了泰国曼谷、马来西亚吉隆坡、印度尼西亚雅加达、哈萨克斯坦阿拉木图、俄罗斯莫斯科、英国伦敦,接下来三亚市人民政府还将组织相关单位和涉旅企业赴德国等重要客源地国家(地区)宣传推介,不断扩大三亚国际知名度和美誉度。

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