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2016年,中国电影市场在连续数年高歌猛进之后增速放缓,进入反思、调整的阶段。虽然国内电影票房市场不尽如人意,但海外电影市场的发力让我们看到了中国电影的无限可能。2016年年初,在国家新闻出版广电总局电影局的倡议下,“中国电影,普天同映”全球发行平台执行了首部影片《西游记之孙悟空三打白骨精》的全球发行。11座华人聚集的城市相继举办了《西游记之孙悟空三打白骨精》的海外首映式,影片在亚洲、欧洲、北美、澳洲共9个国家57个城市的89家主流影院上映。
2017年,在“中国电影,普天同映”的助力下,《拆弹专家》《非凡任务》《悟空传》等电影相继在海外发行,在当地获得了较高的票房,也赢得了中国电影良好的口碑。7月上映的《战狼2》在海外获得如此大的影响力,可以说与“中国电影,普天同映”的发行平台密不可分。“我们根据不同国家市场的特点对《战狼2》策划并执行了全案宣发。影片过硬的质量,加上国内外宣发的配合,所以取得了成功。”据华人文化负责该片东南亚澳洲地区发行推广经理金微一介绍,“《战狼2》在海外面对的是《敦刻尔克》等好莱坞大片的冲击,首周末之后,当地院线和我们都增添了信心。在澳洲市场,一些当地的白人观众也非常喜欢这部电影,在网络渠道没有抢到票的人,还会专程来到影院排队买票。”
海外发行之外,合拍也是中国电影走出去的另一条路径。去年12月,中美合拍电影《长城》上映首周末在北美之外的地区一共斩获了2.45亿美元的票房。今年2月,《长城》登陆欧洲、美洲、亚洲、非洲的33个国家和地区,斩获了2.19亿美元的全球票房。据统计,《长城》在27个海外上映国家中都排进了首周末票房榜前三。合拍这一模式不仅让中国故事走出国门,也让中国面孔扬名海外。今年2月,中国演员成龙获得了奥斯卡终身成就奖,这也是首位获得奥斯卡终身成就奖的华人。成龙虽早年间进入好莱坞打拼,但近年来凭借中美合拍片《尖峰时刻4》《英伦对决》等动作功夫大片,家喻户晓。几乎每个外国人,提到中国电影元素时都会说:“功夫,成龙!”
中国电影已经造船出海,让世界看到了在光与影的艺术中,中国传统文化的魅力;让世界人民懂得了,在好莱坞大片之外,还有一种大片叫“中国式大片”。
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