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盼达用车牵手中信银行签订战略协议 深耕大数据共享

2017-08-12 15:13:33   央广网

把客户的需求作为导向,不断创新运营模式,寻找新的盈利点,运用互联网思维更好地为客户提供优质的用车服务,和产业链各环节保持良好联动,分时租赁不仅是老百姓出行方式的革新,随着大数据的支撑和产品的创新也将不断渗透到生活的各个领域。

据悉,盼达用车自2015年成立之日开始,一直以数据经算化为目标导向,提出了盼达大数据战略,这次与中信银行的战略合作是盼达用车大数据战略的首次对外落地实现。

“很多公司在双向导入的时候都会浪费大量的运营资源,甚至导致用户的反感,用户会收到各种莫名其妙的优惠券,而且主营方反而无法获得高质量的用户。”

据介绍,经过多个月的协商探讨,盼达用车通过大数据平台为中信银行建立了一个高质量的用户模型,盼达用车将通过对用户的消费习惯、活动范围等超过三十个维度以上对用户进行精准筛选,给中信银行提供精准的用户。今后盼达用车与中信银行合作的所有项目也都会基于盼达的大数据平台。

盼达用车与金融机构跨界合作并非首次,此前盼达用车就与支付宝芝麻信用达成战略合作,成为首个行业内实现第三方征信来免押金用车的分时租赁项目,以及目前唯一实现在支付宝等第三方平台“扫码用车”的共享汽车项目。

据盼达用车相关负责人介绍,目前盼达用车正和国内某无人驾驶技术巨头筹备合作第一款拥有无人驾驶技术的共享汽车,下一阶段将重点推进该项目。

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