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斗鱼黄金大奖赛续写辉煌 自制赛商业模式进入良性循环

2018-09-25 10:30:38   搞趣网 

历时4天的斗鱼黄金大奖赛总决赛于昨晚结束,斗鱼黄金大奖赛4天共战24场,总决赛最终日,原本OMG跟4AM占据积分榜前两席,不过1246最后一天成功完成反超,一天两鸡逆转夺冠,拿下20万奖金以及宝贵的PCPI积分,OMG跟KG分局二三名,同样获得了PCPI积分。比赛虽然结束,赛场上选手们奉献的精彩操作,超强的运营意识依然深深触动了观看比赛的众多玩家。

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斗鱼在赛事打造领域有着丰富的经验,完善成熟的赛制,高达54万元奖金池,不仅吸引了国内顶尖战队的加入,也吸引了无数玩家与网友们的关注。最终巨大的影响力让斗鱼黄金大奖赛获得了蓝洞官方的认可,成为国内PUBG官方第一个指定积分赛,各大战队成绩将直接影响到S2赛季PGI全球邀请赛的入选名额。

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比赛中选手们大秀个人超强实力,吸引了无数《绝地求生》爱好者的观看。在总决赛最后一天,直播间热度峰值超过了670万,8月27日揭幕战开始到9月16日总决赛结束后,弹幕发送总量超过346万,斗鱼打造赛事的影响力可见一斑。

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这也证明,斗鱼的赛事打造能力在行业内已经处于领军地位。而成熟的赛事打造能力,也为斗鱼带来更多用户。在其他平台刚意识到IP能够带来巨大价值时,斗鱼已经开始了自制IP的打造,在其他平台还在探索思索如何打造自己的IP时,斗鱼已经建立了自己的IP矩阵,并能够持续对外输出自己的IP运作能力。这其中最引人瞩目的就是斗鱼黄金大奖赛以及DSL超级联赛,不仅实现了数据和盈利双丰收,同时也填补了国内第三方综合性电竞赛事的空白。

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