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85%游戏从业者对区块链感兴趣 Cocos-BCX 首探从业者数据分享

2018-12-03 12:07:30   站长之家 

据ChinaJoy、Cocos-BCX、DappReview以及INBBlockchain联合发布的《2018年区块链产业白皮书》显示,过去20年游戏行业作为朝阳行业保持了高速增长。目前行业中游戏用户共5.8亿,其中手游用户5.5亿,页游用户2.6亿,端游用户1.6亿。整个市场规模2500亿元,其中手游1161亿元,端游649亿元,页游156亿元,海外市场约500亿元。

除了面临流量固化——2017年两大寡头市场占有率高达76.2%,在新增市场中占有率95.8%,几乎垄断了市场增长机会,以及政策不明晰等问题外,游戏行业还面临着短视频等娱乐方式崛起,抢夺用户精力等问题。在此背景下,中小游戏厂商获客高昂,或面对现实皈依巨头,成为内容提供商,或关门大吉。

区块链的出现为这一过程带来了转机。因天然金融属性,区块链用户多为高付费意愿群体,为游戏ARPU提供了挖掘空间。加之区块链游戏行业发展尚属早期,生态格局尚未确定,相对传统游戏市场,对于后来者更为有利、公平。其中代表,如EOS自8月10日至10月30日间,共有123个DApp上线,总计流水约82亿人民币。

为了解并更好推动区块链游戏行业发展,Cocos-BCX在Cocos引擎全国巡回沙龙中对参与沙龙人员进行了一次抽样调查,目前,Cocos引擎的客户遍及全球203个国家和地区的130万游戏开发者,覆盖全球超过8亿玩家。基于沙龙调研结果,可得出以下参考数据:85%从业者对区块链游戏感兴趣,但34%从业者不知如何盈利,22%不知如何切入行业。

到场人员多为程序员,游戏开发商占比最多

基于Cocos全国巡回沙龙属性,沙龙到场行业生态中,最多为游戏开发商,占比45%,其次是个人游戏开发者,占比24%。而从个人身份角度,到场最多为程序员,占比55%,其次为商务,占比18%。

https://uploader.shimo.im/f/vdWiahoFncc55pBV.png!thumbnail

到场人员行业生态分布

https://uploader.shimo.im/f/crBe9Lrwhq4bJKDF.png!thumbnail

到场人员个人身份分布

参加Cocos沙龙原因分布中,44%的人选择了“听听技术上有哪些革新与进展”,23%的人选择了“听听行业动向,有没有更好地发展”,“认识一些合作伙伴”、“和Cocos团队交流”分别占比18%与9%。

https://uploader.shimo.im/f/dsTK2F3KkB0ijJS4.png!thumbnail

到场人员目的分布

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