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例如众所周知的当红主播冯提莫,作为斗鱼旗下的超流量主播,从直播屏幕走到网络大电视,完成了主播到明星的成功转型,平台在其中的作用更是不容忽视。一方面加强与跨界的合作,输送和培养主播,一方面在自身的IP活动上,给予最大力度的资源倾斜,例如嫁接着斗鱼嘉年华、斗鱼音乐盛典等大型线下活动的超高人气,以冯提莫为首的众多参演主播,更是从中吸收了更多的新增流量,获众多好评。而在平台上积攒下的人气流量,正是成为助力她去往更大舞台的基础。
主播作为直播平台的核心力量,一直是各直播平台获取流量的重要因素。其实早在年初的时候,斗鱼的COO程超在斗鱼年度盛典上就曾表示,未来会投入10亿元用于培养优秀主播,打造“主播星计划”。一年将近,在这一年内斗鱼头部主播的高速发展有目共睹,“直播界的黄埔军校”更是成为业内人士评价斗鱼的代名词。
依托平台在主播层面强大的“补给”能力,进而促成平台核心竞争力的“永动机”,通过源源不断的生产者对优质内容的输出,从而满足更多用户对多样化场景内容的需求,最终实现平台、主播、用户的三赢局面,这应该就是斗鱼之所以能领跑行业的秘诀吧。
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