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从DOTA2 TI8赛事直播 看斗鱼电竞行业领跑态势
更值得一提的是,在来自全球的18支战队中,共有6支中国战队,而其中的LGD和VG两支战队,获得了斗鱼的赞助签约。从此处,更看出了斗鱼在电竞行业中的独到眼光,在TI8赛程中,LGD战队脱颖而出,拿下大赛第二名的好名次。足以证明斗鱼在电竞行业的眼光是独特的,更是说明电竞行业的发展走向了长远,而不是节点式的竞争。
从斗鱼直播看整个行业视野电竞内容建设进入下半程
从赛事直播版权,到赛事内容多方面的强强联合,斗鱼凭借自身的长远电竞视野,在建设和经营自身方面,实现了行业领跑。而对于电竞行业本身,斗鱼CEO陈少杰曾发言于外部会议,表示接下来要探索的核心,必定是电竞与娱乐的结合,因为两者的差异化正在不断加大,电竞化的分量在降低的同时,娱乐化则始终在提升。
基于对电竞直播行业的新认识,以及斗鱼对自身在行业中的重新定位,“游戏+娱乐”成了斗鱼新的战略布局,从另一方面来说,斗鱼之所以在直播行业中展示出了独特的“斗鱼模式”,正是得益于全新的差异化发展方向,以及竞争优势,并且还在行业竞争中得到了地位的突围和战略的升维。
再往前看,除了本次获得TI8赛事的直播权外,斗鱼在电竞直播上,不断有重磅消息投出,赛事的直播权,明星主播的入驻。在扩充自身的体量和实力,以及掌握行业的第一手资源和主动权的实力上,斗鱼已然成为了行业的头部资源收割机,揽获一切有可能提升自己的机会。
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