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复盘2018《龙之谷》DWC嘉年华 从顶级赛事看顶级IP运营“秘诀”
玩家手办现场拍卖
在《龙之谷》DWC嘉年华开启当天,玩家在外场活动中体验到极具《龙之谷》游戏元素的上海欢乐谷游艺设备;感受与游戏中神圣天堂街道相仿的外场场景;以及游戏内商铺为原型而设立的诸多售卖周边的玩家小铺和官方小铺。在内场活动中,知名电子乐团现场演奏《龙之谷》改编音乐、二次元唱见hita演唱《龙之谷》DWC战歌《守护》以及盛大游戏“心享STAR”女团热舞轮番上演,“明星公会”和“谷迷小铺”的颁奖、RoomMate获得DWC全球总决赛冠军、《龙之谷》2019年更新计划的公布等更是将活动热度持续推向高潮。
《龙之谷》DWC全球总决赛落下帷幕
从线上到线下盛大游戏持续革新顶级IP运营思路
在打造和运营顶级IP上有着丰富经验的盛大游戏,通过《龙之谷》DWC嘉年华又一次向外界展现了其运营上的实力。实际上,根据游戏属性定制线下活动、赛事,已经成为厂商在运营过程中必不可少的部分,盛大游戏仅针对《龙之谷》,过去就在打造了冒险家派对、玩家座谈会、DWC世界杯、DNC全球屠龙赛、亚洲杯赛等线下活动、赛事。此外,包括盛大游戏旗下《彩虹岛》《热血传奇》《传奇世界》《最终幻想14》等知名游戏,均举办过丰富的线下活动,深受粉丝好评。
盛大游戏高级副总裁兼D.N.A工作室总经理陈光
《龙之谷》在国内发展已有8年之久,正是在盛大游戏与所有粉丝的共同努力和打造下,《龙之谷》不仅成长为一款独立的游戏IP,也已经形成包括电影、动画、漫画、音乐等构成的独立文化生态圈。正如盛大游戏高级副总裁兼D.N.A工作室总经理陈光在现场表示:“经过了8年之久,除了端游和手游之外,我们还推出了很多音乐、电影和动画产品,未来,我们还将继续推进龙之谷IP的建设。”针对此次《龙之谷》DWC嘉年华,陈光提到,此次是首次与华侨城旗下上海欢乐谷展开合作,今后双方还有望开展更多深度合作,比如玩家们期待的龙之谷主题乐园。
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