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创梦天地高炼惇出席中挪工商峰会:海外游戏如何成为中国爆款
10月16日,中国-挪威工商峰会在北京开幕,中挪两国政府部门、商协会组织和企业家代表近千人参会。此次峰会的主题为“引领可持续发展解决方案”,涵盖了智慧城市、技术改变驱动创新、动画和游戏等重要议题。
在“数字时代故事创作的先行者-动画和游戏开发”分论坛上,中挪两国代表交流了动画和游戏产业的产业创新、人才培养和技术发展等话题。创梦天地和完美世界作为国内代表性游戏公司进行了分享。创梦天地联合创始人兼总裁高炼惇认为,海外手游要想成为中国市场上的爆款,关键在于找到满足三个关键条件的中国手游发行商合作:有本地化开发与运营能力;深入了解中国的手游发行生态;了解国际文化。
高炼惇认为,游戏行业和其他移动互联网领域一样,变化非常之快,必须快速适应市场需求。从历史上看,在中国市场取得成功的任何海外游戏,都有自己的团队或有合作伙伴帮助他们在当地进行代码开发,而与当地合作伙伴合作更加高效快捷,可以迅速完成中国市场所需的改变。
经过多年深耕,创梦天地旗下乐逗游戏已成为海外游戏进入中国的首选合作伙伴,关键在于乐逗游戏通过获取源码在中国市场做深度运营及本地化开发工作。根据AppAnnie 7月发布的《iOS App商店10年数据纵览》,在苹果商店过去十年最热门游戏TOP10中,创梦天地共占据4款,包括《地铁跑酷》和《神庙逃亡2》。此外,创梦天地还推出了《泰纳瑞亚》、《梦幻花园》等全球知名手游。
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