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A股最赚钱游戏公司年报出炉 互动娱乐生态系统布局日臻完善

2018-04-24 13:32:51   techweb

手游业务国内海外同时发力

具体到手机游戏业务方面,公司在国内和海外多地市场继续巩固手机游戏一线发行商地位,手机游戏研发投入持续增长,海外业务取得重大突破。报告期内,公司手机游戏业务取得营业收入32.84亿元、毛利25.12亿元,同比分别增长100.3%、147.7%。

值得注意的是,此次发布的2017年年报除了常规的中文版外,三七互娱还增加了英文版本。近年来业绩的高速提升以及海外市场的抢眼表现,让三七互娱进入了不少海外权威机构的视线。2015年底,三七互娱成功被被纳入MSCI中国A股指数成分股。2017年,在海外机构瑞银首次将三七互娱纳入覆盖范围之内后,国外的顶尖投行机构高盛将三七互娱纳入其新中国策略框架下的“漂亮50”公司。

其中报告期在国内公司成功发行了包括《永恒纪元》、《大天使之剑H5》、《仙灵觉醒》等长周期、精品游戏,最高月活跃用户人数(MAU)超过1300万人,最高月流水超过5亿元。报告期内,代表作品《永恒纪元》单日流水最高记录突破7000万。

在国内手机游戏发行行业竞争越来越激烈的背景下,流量成本持续上升,造成行业洗牌、优胜劣汰。三七互娱强于流量运营以及产品运营的优势明显,报告期内运营的手机游戏新增注册用户合计超过7400万,居行业领先地位,市场份额保持稳步增长至5.2%,仅次于腾讯以及网易,并有望在市场洗牌过程中进一步提升市场份额,提升在流量端和产品端的影响力。

根据中国音数协游戏工委(GPC)、伽马数据(CNG)、国际数据公司(IDC)联合发布的《2017年1-6月中国游戏产业报告》,排名前十位的产品流水合计占市场总流水的占比从52.9%上升至54.9%,头部产品效应明显,而三七互娱有望通过自己的核心游戏产品继续扩大在发行业务的竞争优势。

值得注意的是,三七互娱海外发行2017年取得重大突破。公司坚持以“本地化精细运营+立体整合营销”为战略,在海外游戏业务运营中累积了丰富的经验。报告期内,公司海外手游发行业务流水突破10亿元,同比增长近80%。具体来看,报告期内,《永恒纪元》在海外单月最高流水达7000万元,打入港澳台、新加坡、马来西亚、越南、菲律宾等市场游戏畅销榜第1名、印尼、土耳其游戏畅销榜第2名、泰国和韩国畅销榜第3名以及多个海外市场游戏畅销榜前5名。

此外,公司发行的《镇魔曲》晋身台湾市场畅销榜第3名、《封仙》冲上新加坡和马来西亚畅销榜第2名、《诛仙》取得泰国畅销榜第4名的佳绩。公司表示,2018年将继续开拓海外市场,携《楚留香》、《昆仑墟》、《神无月》、《青云诀》、《墨三国》等多款产品出海,同时推出《Lords of Conquest》、《Primal Wars:Dino Age》等欧美定制产品,将在韩国发行《镇魔曲》、日本发行《永恒纪元》,进一步巩固全球化战略布局。

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