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Facebook志在成电竞直播巨头 获利多少不考虑

2017-09-12 09:27:38   腾讯游戏

原标题:Facebook志在成为电竞直播巨头获利多少不在考虑当中

社交网络服务巨头Facebook近日宣布,与一款人气火爆的竞技游戏达成独家合作伙伴关系,决心成为电竞直播巨头。

Facebook

今年7月,Hi-Rez工作室宣布举办奖金为35万美元的《枪火游侠》(Paladins)全球系列锦标赛。另外,Hi-Rez与WESA世界电竞协会还将在今年秋季推出《枪火游侠》超级联赛,并全程通过Facebook Live独家直播。今年5月,Facebook与ESL达成协议,负责总时长超过5500小时的电竞巡回赛报道,并且包揽了1000小时的Wargaming电竞内容,以及《绝地求生:大逃杀》(PlayerUnknown's Battlegrounds)的四次月度直播。

Facebook去年才通过直播MLG职业游戏大联盟,涉足电竞行业。今年3月,Facebook就上线了PC/笔记本端直播功能。如此开局实属惊人。而该公司全球游戏合作伙伴部门总监Leo Olebe则表示好戏还在后头。

“我们正全力以赴。”他说,“我们毫无保留。我们相信游戏是连接人与人的绝妙途径,而视频也能起到同样的作用。根据我们对这两大概念的理解,我们会不断投资,总有一些项目能获得成功。”

Facebook全球游戏合作伙伴部门总监Leo Olebe

另一方面,Hi-Rez工作室之所以抛弃专业游戏直播平台(例如Twitch),选择与Facebook合作,其理由包含以下几点:

首先,Hi-Rez工作室发现,他们的1500多万用户最初依靠Facebook组队、约战。后来,开发者们建立了《枪火游侠》官方Facebook群予以协助。而这正是《枪火游侠》超级联赛和全球系列锦标赛的基础。另外,Hi-Rez还看上了Facebook的“丰富门路”。

“Facebook是无与伦比的。”Hi-Rez工作室联合创始人兼首席运营官Todd Harris指出,“Facebook全球化程度相当高,而《枪火游侠》也是一款全球化游戏。Facebook致力于活跃用户,看重视频的力量。这些概念也深植于我们的DNA之中。这与我们营销游戏的想法相吻合。”

Olebe还强调,尽管Facebook是全方位的社交网络,不是专业游戏直播平台,但其活跃用户对于游戏的兴趣并不低。

“每个月Facebook平台上的游戏玩家都可以达到8亿。”他说,“通过密切合作,我们能让玩家找到彼此,建立深厚情谊,在《枪火游侠》等游戏中享受美好时光。”

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