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除了档期的精确判断,《血战钢锯岭》的营销也是相当贴地,使真实传奇的 美国平民战争英雄与国内观众迅速建立了亲近感,以情动人引发观众强烈共鸣。上映之初,《血战钢锯岭》就已经火力全开,延续全球口碑零差评的神话。百名影人联名力荐,全球首次直播普通观众影评,社会文化历史电影娱乐等各个阶层的大V们都自动加入到话题讨论中来,营造了一场“不谈钢锯岭就out”的口碑狂欢盛宴。除了口碑炸裂,《血战钢锯岭》更在国内首次主动采取“分级”,在各大影院做出观影标识,提醒观众“战争几近真实,12岁以下儿童观影需要家长陪同”。虽然电影主创因个人原因无法来华,但是在熙颐影业的全力推动下,梅尔·吉布森、安德鲁·加菲尔德等大牌主创通过当下最火爆的知乎live,与全国 各地的影迷实时在线互动,引爆舆论,更通过各种当下主流年轻电影观众喜爱的 方式,使《血战钢锯岭》刷爆朋友圈,成为今冬最值得观看和推荐的好莱坞大片。
立足中国操盘全球佳片 以优质项目掌控全产业链资源
《血战钢锯岭》的火爆,也让中国资本出海、影视全球布局等话题再度火热。 在不少好莱坞专业人士眼中,中国公司的角色定位似乎更多是一个投资客,能够 从中得到充裕的资金,且由于中西方文化差异、专业限制,想要进入好莱坞A类影片非常困难,很多时候中国资本能参与的只有B类、C类片。而熙颐影业显然并不满足于只做一个投资客,而是立足中国,利用自己在好莱坞浸润多年的经验、人脉及全产业链的精准布局优势,第一时间掌握到行业内全球最优秀的人才和优质项目,进而成长为一家有全球操盘可能性的公司。
而熙颐影业 CEO 韩薇,有过华尔街投行和好莱坞电影投融资的双重经历, 能够以其丰富的国内外电影行业经验、敏锐的项目洞察力及极具前瞻性的市场判 断力,将优质的好莱坞大片与国内电影市场进行有效嫁接。同时,韩薇也是目前国内少有的能够渗透到好莱坞最有话语权的社交圈层的电影人,其资源整合能力 可谓一流,既能与狮门影业、派拉蒙等一线国际电影公司达成深度战略合作,也 能与国内观众不熟悉但创意潜力无穷的好莱坞独立制片公司,如《血战钢锯岭》 的制片方美国十字小溪影业深度合作。而在全产业链布局方面,熙颐影业的策略 则是一切为优质项目服务,统筹顶级资源及团队,如邀请全球顶级的导演、制作 人、演员参与合作,进行优质项目的联合或自主开发,为制作及出品优质佳片提供坚实的基础。尤其值得一提的是,熙颐影业年初入主全球知名的国际版权公司 Insiders,布局全球发行渠道,使熙颐影业能够第一时间深入全球最顶级的人才 和项目。这一布局还能帮助国内的优质电影走出去,通过 Insiders 的全球销售 网络,发行至以北美、欧洲、亚洲代表的全球40多个国家和地区,意义深远。
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