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《我不是潘金莲》11月冷市突围:品质是关键

2016-11-21 14:27:28   

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冯小刚新作《我不是潘金莲》上映首周3天破2亿!根据猫眼票房数据,截止到11月20日24:00,《我不是潘金莲》上映首周票房已达2.07亿,荣登本周票房榜冠军,成为11月唯一一部首周票房突破2亿的国产电影,影片也同时打破历年来国产电影11月的首周票房纪录,成为影史上11月最高首周票房国产电影。今年以来电影市场增速放缓,在11月这个影市淡季,《我不是潘金莲》凭借影片扎实的故事、不一样的幽默表述、众演员惟妙惟肖的神演技和特殊画幅的绝佳观赏体验在冷门档期中成功突围。今日,片方公布一支群星口碑视频。电影众位主演和黄建新、黄渤、袁维娅等群星力荐“很震撼,很真实!”不少观众表示影片反映真实生活,“适合带父母一起看”。

2.07亿!影史11月最快破2亿国产电影   群星走心力荐“很震撼、很真实”

冯小刚三年磨一剑的回归之作《我不是潘金莲》已于11月18日正式上映,该片3天破2亿,登顶当周票房排行榜冠军。值得一提的是,《我不是潘金莲》同时还打破了11月国产电影首周票房纪录,成为影史上11月最高首周票房国产电影,创下了11月国产电影最快破2亿的新纪录。与近期比较热门的国产电影相比,传统冷门11月档上映的《我不是潘金莲》首周票房也远超国庆档上映的口碑之作《湄公河行动》首周1.66亿票房成绩。今年以来电影市场增速放缓,《我不是潘金莲》在11月作为传统认为的冷门档期上映能获得如此成绩可谓“惊艳”。究其原因,过硬的影片质量和好口碑是影片取得如此佳绩的根本。

票房成绩喜人,《我不是潘金莲》除了在业内获得专业影评人“无差评、无中评”的年度口碑最佳评分,同时也获得了演艺界群星的喜爱与强烈推荐。导演黄建新称赞该片:“继承了中国电影非常多优秀的东西。”著名演员黄渤大赞电影:“笑声不断,感动不断,思考不断,让人拍手叫绝。”歌手袁娅维不住感叹“电影很真实,很震撼!” 在戏中饰演马文彬一角的张嘉译表示:“这个故事讲得很深沉,但是很喜剧。”范伟也表示:“让大家哭很重要,让大家笑太难了。”饰演老胡一角的刘桦更是自称为冯小刚的“脑残粉”,打包票道:“冯小刚的电影一定好看。”

方圆之中还原中国人生活  “国民电影”引全民共鸣

凭借来源于生活的幽默,《我不是潘金莲》更收获了一大批普通观众的力挺。不少观众甚至给出“这是我今年在电影院里看过的最好看的电影”“冯导依旧是最能勾勒中国社会的电影导演”等超高评价。冯小刚的喜剧作品向来以“接地气”的题材和幽默表达获得无数观众的认可与欢迎,其电影中关注国民生活,反映民生问题等作品内涵更是每每引发大范围、各圈层的广泛讨论。《我不是潘金莲》中通过李雪莲为线索,投射出一幅社会众生相,这种还原生活、反映真实的电影作品让不少观众颇有共鸣:“就像看到了身边的人。”有观众评价:“这才是真正为中国观众拍的好电影。”

《我不是潘金莲》全国路演正在进行中,不少观众表示:“《我不是潘金莲》是一部荒诞现实主义佳作,有人看到悲剧、有人看到搞笑,有人看到思考,每个年龄段的人都会有自己的想法,这片儿适合带着父母一起看。”路演现场有不少80后、90后观众非常赞同,并表示自己就是带着父母一起观看的。片中李雪莲的遭遇引起了很多为人父母的共鸣,一位妈妈表示:“李雪莲太执拗,没文化,无法沟通,但当她说她是为了肚子里没出世的孩子时,我的眼睛湿润了。”还有观众表示“家里有老人的,尤其是喜欢探讨国家大事的,都会对这种电影感兴趣”。导演冯小刚表示:“我们这部电影讲的人和事都来自生活,一万个人就有一万个理解,每个人都能从中看出熟悉的影子,这就是我们想做的。”

《我不是潘金莲》由北京耀莱影视文化传媒有限公司、华谊兄弟传媒股份有限公司、北京摩天轮文化传媒有限公司、华谊兄弟电影有限公司、浙江东阳美拉传媒有限公司联合出品,根据刘震云同名小说改编,冯小刚执导,刘震云编剧,范冰冰领衔主演,郭涛、大鹏、张嘉译、于和伟、张译、李宗翰、赵立新、田小洁、范伟、高明、刘桦、黄建新、李晨等出演,影片正在全国热映中。


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