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影响
林丹或损失众多赞助商
林丹“出轨”事件让体坛震动的同时,他自己的利益或许也会受到损失。昨天有消息称,已有两家预期赞助被叫停,而其他的赞助也正在观望中,其中包括著名羽毛球品牌尤尼克斯、万宝龙以及D&G。
林丹所代言的其中一家赞助商中一位不愿透露姓名的工作人员在接受采访时表示:“目前公司的立场就是,这是林丹的私人事件,我们无权回答。”
从2008年北京奥运林丹身价飙升,到与尤尼克斯签9位数天价长约,林丹的身价已是一涨再涨。细数超级丹从成名到现在的代言,涉及极其广泛,诸如红牛、雪铁龙世嘉、绿箭口香糖、李宁、百事可乐、361°、欧莱雅、吉列剃须刀、佳得乐等等均为林丹曾代言过的品牌。然而出轨事件曝光后,超级丹代言恐怕将受到很大影响。
莎娃曾因禁药案被解约
虽然目前林丹的赞助商还未公开表态,但是根据以往的惯例,大赞助商往往很在意代言人的形象,因发生丑闻而被解约的知名运动员也不胜枚举。
今年3月初,莎拉波娃陷入了“禁药案”,在莎娃刚刚承认自己药检不过关后不久,耐克公司第一个宣布暂停与俄罗斯美女的合作关系。耐克是莎娃第一家赞助商,早在莎娃11岁时就与其签约。2010年的时候,莎娃和耐克公司续约8年,据悉合同金额高达7000万美元。瑞士名表泰格豪雅和德国汽车制造商保时捷也随即做出了类似的决定,莎拉波娃最终损失惨重。
而在更早些时候,另一位大牌明星、8次世界拳击冠军得主帕奎奥对同性恋评价的视频掀起轩然大波,耐克随即正式确认,他们已经终止了与帕奎奥的赞助合作。早在2006年开始,耐克公司就已经与帕奎奥开始合作,但在合作十年之后因此事分道扬镳,菲律宾拳王可以说是祸从口出地遭到了一记重拳。
责任编辑:郭一楠 CK001
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