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细数演唱会三宗罪:控盘、抢票、饥饿营销

2016-03-16 10:27:51    

演唱会主办方刘小姐在接受记者采访时表示“很尴尬”,因为举办一场演唱会有很多心酸事不能对外人道,“我有耳闻你说的这件事,而且听说每一站都有这种情况,但我并不清楚真伪。我觉得不要太苛责演出主办方,因为票价一直没怎么涨,举办一场演唱会的成本其实很高,可是门票不能轻易涨价。现行的门票价格体系经过了很长时间的尝试,相对科学合理,官方票价一旦上涨,势必也会引起很多连锁反应,比如说艺人会相应提高演唱报酬等,我们演出商在整个演出系统中是属于最下游的一环。我相信BIG-BANG的运营成本一定不少,只靠门票是收不回成本的。有的时候演出商为了保本,他们会将门票加价给黄牛,黄牛再转卖给观众,但这是需要冒极大风险的,也没有人会承认这种事,因为会受到法律制裁。”

此外,刘小姐还说:“我希望歌迷学会分析和理性购票,那我再给你一个判断,你可以透过大麦网的答疑数据或是社交平台数据来判断:数据越高说明售票渠道越是正常,数据低但票房又好得出人意料,说明主办方包给黄牛的可能性越大。”

二宗罪

黄牛参与抢票

“你有门路购买周杰伦和陈奕迅的门票么?”最近很多业内人士都被问到这个问题,这两场演出官方售票渠道大麦网挂出售罄。记者在“专售余量票”的西十区网站上发现,近期难买的周杰伦看台、内场全部加价1000元,但皆为预订,直到记者发稿时才有黄牛发布少量现票信息; 陈奕迅1680元的位置是原价的近6倍,1280、880、580的票翻了一倍,在售有50余张——刘小姐认为,“这说明周杰伦和陈奕迅的门票都只有少量是进入了黄牛市场。可见这两场演出的门票都是透过正规渠道销售的”。

刘小姐说,“以前做黄牛往往只在演出前几天甚至演出当天才会有相应的业务,但现在由于一些二手票务网络交易平台使用的日益简单化,造成了黄牛从演唱会项目立项开始就可以在网上挂出票务信息试探整个市场的火热程度……之所以陈奕迅会有余票流出,说明黄牛也参与了官方渠道的抢票。我以前就曾看到一群黄牛围在一起拿着好多手机抢票,而且他们有不止一个注册账号。他们把抢来的票放在网站上,以高出几倍的价格来卖。”

温先生也认为陈奕迅和周杰伦的门票没有水分,“从2008年起陈奕迅就开始在上海的户外体育场做大型巡演,上一轮巡演虹口足球场的两场演唱会也是早早抢光,说明主办方很有经验,属于成功操作。这次在上海体育场开个唱,场地全开看台可以容纳45000人左右,陈奕迅是目前华语歌坛中生代的旗帜性人物,受众很广,售罄也是意料之中。而周杰伦是华语歌坛当之无愧的天王,他在户外开唱的时候就一票难求,从2013年开始他转型做室内精致版本的演唱会。这次在上海举行三场巡演,场地仅能容纳3万多人,适逢婚后首次开唱,上海又是此轮新巡演的第一站,造成歌迷趋之若鹜也属正常。”他建议没抢到票的歌迷不妨考虑上海周边城市的场次。

三宗罪

饥饿营销

温先生说,与陈奕迅、周杰伦和BIGBANG等很难得的项目相比,张信哲算是常规项目。但是张信哲的票却在大麦网等正规渠道售罄得更快。

责任编辑:胡晓渔 CK002
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