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佟大为《人间至味是清欢》收官 率佟悦四美再造爆款

2017-09-11 10:56:27   中华网娱乐


04 赖婧《人间至味是清欢》剧照

05 赖婧《人间至味是清欢》剧照

作为佟悦名新的明星老板,佟大为也力捧自家公司新人,旗下演员也的确成功“混了脸熟”。《人间至味是清欢》中,林鹏出演丁人间前妻林月,围绕角色话题不断,既有拼生活、拼事业的双拼太太话题,又有“白月光与朱砂痣”的经典情感话题,让观众产生不少共鸣。而饰演董小姐董嘉欣的赖婧,灵动可爱,对翟至味一往情深的单细胞恋爱也是甜掉牙。另一位实力派演员祝雨辛,则hold住了霸道女总裁秦臻的角色,一个强势到神经质的角色让她演得非但不讨厌,还圈了一票粉丝。最后一位新人则是饰演翟至味小秘书凯蒂的张潘靓子,戏份不多却将初入职场的新人角色诠释得十分到位。


06 祝雨辛《人间至味是清欢》剧照

07 祝雨辛《人间至味是清欢》剧照

佟悦名新幕后发力精良制作特色营销助推收视爆款

《人间至味是清欢》播出至今,收视率持续领跑黄金档,屡次创下全网收视第一的好成绩,网络播放量也早已突破65亿关卡,真正实现了收视、点击双赢的局面,该剧出品方之一佟悦名新,制作、营销双向发力,功不可没。

一方面,为了真实呈现剧中人物的海内外经历,满足观众精益求精的观剧需求,佟悦名新依托佟大为、关悦强大的资源优势和团队丰富的海外制作经验,全权负责该剧的布达佩斯拍摄部分以及部分国内拍摄,国外纳入取景的有匈牙利当地最富盛名的风景多瑙河、链子桥、城市公园等,国内则有优客工厂、美高美等。佟大为在早前的采访中也曾透露,“这次我们拍匈牙利的外景,都是我去联系的匈牙利大使馆,他们的一个管旅游和文化的副总理级别的官员专门对接我们这个事情”。关悦作为出品人,更亲自为作品把关,力求做到最有效的资源整合。


08 林鹏《人间至味是清欢》剧照

09 张潘靓子《人间至味是清欢》剧照

另一方面,佟悦名新从剧出发的特色化营销也是一大亮点。播出期间,佟悦名新强大的异业合作效果显著,几乎每天都有主流APP的最优资源露出,花式承包也让网友直呼“不管是自拍,洗衣服,点外卖还是学语言,哪哪都能看见丁人间,不追不行”。此外,佟悦名新还深入发掘每一集的笑点和泪点,并随着剧集播出,在全媒体渠道有节奏地引爆,话题营销与事件营销配合发力,将热度推至最高。比如,当主演佟大为以程序员丁人间的身份,线下先后造访微软亚太总部和新浪总部时,佟悦名新及时抓取网友关注的热议点,从IT男的着装入手,进一步策划出“不要误解IT男”以及“最帅程序员”等新鲜有趣的互动话题,有效增强传播效果。从粉丝到观众,从媒体到行业,热度持续走高,真正形成台网双赢的局面。

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