娱乐
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China

《将夜》精心打造了一场IP与粉丝的互动狂欢

2017-09-27 13:46:48   网易娱乐

明星自身的知名度只能说明本人的粉丝号召力,却不能凭一己之力为一部作品带来成功。纵观那些IP市场上的烂片,毁在明星角色手里的也不在少数,在此不做例举。总之,当你扮演的角色违和感太大,对不起不管你是谁,粉丝也不会买账。

由此看出,文学IP改编而成的电视剧作品与演员个人IP甚至导演IP形成和谐统一,才能够产生良好的化学反应,达到1+1>2的传播效果。

诚然,做好选角这事儿并不简单。成功与否,还得是粉丝说了算。《将夜》的演出阵容一经曝光,收获了粉丝一致好评,尤其对于两位知名度并不高的年轻演员而言,《将夜》反套路而行之,这一步走得稳稳当当。


还有一点不得不提,在人物塑造方面,原著作者猫腻对书中角色地刻画可谓用心良苦,浓厚的个人色彩让英雄人物不再千篇一律,宁缺也好,夫子也罢,都有着平凡人的爱好和缺点,性格中有着可爱与矛盾之处,这些个性鲜明的人物角色在一起会擦出怎样的火花?也让粉丝充满期待。

其次,是粉丝对于制作的认可。

有句很励志的话叫做:天赋决定上限,努力决定下限。这话放在IP市场同样适用,小说原著的高度决定了电视剧的粉丝基数,而真正决定作品走上神坛还是沦为平庸的关键归根到底还得看电视剧的制作水准。

在业内看来,小说和电视剧是两种不同的媒体,有不同的故事叙述方式,但无论何种类型的IP,转化成电视剧时必须考虑到两种艺术形式之间的转换,尊重原著的价值和电视剧创作规律,将故事予以充分表达,达到内在和形式上统一,才称得上是真正文质相符好作品,对得起粉丝的期待。

神作还是烂片?还是粉丝说了算。

《将夜》小说在网文界的历史地位已无需多言。作为中国首部魔幻现实题材的网络文学小说,曾有人评价《将夜》是真正把武侠传统融入了网络小说,并且让东方玄幻这个网文类型终于在本土文化中落地生根。《2017猫片·胡润原创文学IP价值榜》中,《将夜》高居第四,力压此前上映的多部我们耳熟能详火爆IP。可以说,《将夜》本身就是一面极具号召力的IP大旗。而如何驾驭这部史诗级IP剧作,无论对制片方还是拍摄剧组而言,既是难得可贵的机遇,更是一次艰巨的挑战。

据已知的消息,这部电视剧真实场景拍摄的镜头将达到90%以上。电视剧开拍之前,剧组更是展开了历时半年的堪景工作,足迹遍及大江南北,力求达到最具震撼力的场景效果。有人开玩笑称,看完《将夜》,你就走遍了祖国的名山大川。

上一页2/3下一页
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/ent/11015422/20170927/31521393_2.html
Server: cms-8-251
Date: 2024/06/16 08:08:27

Powered by China
China