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乐视“内容+场景”战略大成 2017大剧值得期待

2016-12-26 14:29:38   

相信在2017年,乐视会在“全景综艺”的战略理念下,充分利用优质IP,结合日益成熟的运营方式,通过自身“开放的生态闭环”中的各项资源,将打造出更多更优质的综艺节目。

乐视视频总裁高飞也坦言:“我们希望能驱动乐视内容生态成为迪士尼一样的文化娱乐王国,积累更多的优质IP,尤其是极具中国特色的IP,并以此为基础进行全面布局,打造文化娱乐综合体。”

《长城》中国文化价值观的海外输出

暌违两年,大师张艺谋携魔幻巨制《长城》震撼归来,7天破六亿的票房成绩,无疑为贺岁档打了一剂强心针。

看过影片后,有人说景甜的角色设定过于浮夸。其实不然,古有花木兰替父从军、穆桂英挂帅英姿飒爽,为什么到了《长城》里一个女将领就难以让人接受了呢?虽说景甜的表现不算可圈可点,但至少不是“难当大任”。

就电影本身的时代来看,女将领的设定未尝不是一种中国文化价值观的海外输出。当时的欧洲普遍是重男轻女的思想,所以当雇佣兵马特·达蒙来到中国后才会对景甜饰演的女将领表现出惊异和鄙夷,但是随着剧情的发展我们会看到这种转变——中国的价值观影响了美国精神,在好莱坞大片中满屏荷尔蒙和个人主义英雄。但是《长城》让我们看到的是你为自己贪婪的欲望而来,想要窃取火药,但你看到了牺牲、信任、战争的意义,它们影响着你最终变成了英雄。

张涵予所饰演的将领牺牲后那一场恢弘的葬礼,就笔者看来气势磅礴,伴随着秦腔无数孔明灯升天,那种大爱无私,奉献牺牲后的悲凉隐忍着实令人感动。张艺谋在影片上映后接收专访时也说,这个场景几次想要拿掉,因为就标准工业制式电影的角度来看,这对于中国人来说是一种仪式感,是一种精神,是在长城上守边关的家国情怀。

可能有人会质疑好莱坞的班底、好莱坞的编剧,哪个导演上去最起码特效和影片的基本质量都不会太差,但就笔者看来可能其他导演会有不同的风格和手法,但就中国文化价值观的融入和体现,我想张艺谋不一定是最好的但一定是最合适的。

《长城》作为好莱坞班底和中国元素相结合的敲门砖,其分量举足轻重,它的表现最终会影响着无数好莱坞的新项目,《长城》的成功与否,将会直接影响今后的合作中,中国元素是否能延伸至好莱坞影片制作的各个领域。

纵观2016年乐视影业出品的10+1部影片,《长城》虽然毋庸置疑是分量最重的一部,但是其他影片同样连续爆竹破亿,大IP影片《盗墓笔记》最终以10.04亿票房收官,《28岁未成年》这部由新人导演张末首次出击执导的影片,票房同样破亿…

乐视影业在今年创下了全年影片票房过亿10连发的好成绩,其背后是五年来团队持续深耕的分众内容模式、平台运营体系与分众市场能力。其在年初所说过的“用全中国的故事题材,让美国人打工,拍的英语电影,赚的是全球的银子”正在逐步变成现实。

责任编辑:胡晓渔 CK002
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