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梦想改造家姐妹版《WOW新家》12月30日暖心上线
升级“姐妹版”《WOW新家》强势上线
从第一季开播之初的崭露头角,到第二季的口口相传,再到第三季每期节目播出后的强势刷屏,《梦想改造家》真的是在“走心”圈粉。网友们纷纷点赞,称“《梦想改造家》不仅是对家本身的一次实物改造,更是筑造梦想的过程”。
这次全新打造的“姐妹版”《WOW新家》不仅延续了《梦想改造家》的优质内容,更是迎合了如今的市场趋势,以“网台联动”的形式,覆盖更多受众。选题上创意新颖,结合热点,贴近年轻网友,兼具趣味性与话题性。依靠着网络载体,《WOW新家》在互动方面同样做足了噱头。除了房屋改造方案更为实用之外,《WOW新家》打破了原来电视单向传播的模式,播出期间,《WOW新家》将结合腾讯视频的弹幕功能与网友进行互动。此外,花字、动画等特效的运用也让《WOW新家》的节目形式更加活泼,也更乐于被年轻人接受。
此番,SMG互联网节目中心全力以赴打造《WOW新家》,不仅是对腾讯视频、SMG融媒体中心等多方资源的整合,更是做到了将“梦想改造家”这个IP的深度开发。从电视到网络,再由网络反哺电视,将IP的价值最大化,携手腾讯在互联网领域打造全新品牌。而这一创新之举,可以称之为SMG全媒体转型的典范。“好内容+深互动”,即将于12月30日登陆腾讯视频的《WOW新家》,一起拭目以待。
责任编辑:郭一楠 CK001
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