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爱奇艺"我去上学啦"第二季收官 教育综艺融合性创新
上周日,伴随学校“草地音乐会”的欢闹开唱,由浙江卫视和爱奇艺共同出品的首档大型明星校园体验式励志型真人秀《我去上学啦》第二季正式迎来收官。凭借“最真”的综艺属性、最娱乐表达的正能量价值观,加之鹿晗、大张伟、Ella(陈嘉桦)等超人气明星嘉宾驻阵,无疑成为自制综艺领域的绝对头部内容。截止收官,爱奇艺《我去上学啦》第二季播放量高达11.4亿,节目最高单期播放量近1.8亿,与此同时,在爱奇艺联手浙江卫视通力发酵下,节目收视率CSM52城最高达1.505%。在秉承“娱乐至上”的明星真人秀大潮中,爱奇艺《我去上学啦》第二季将教育意义蕴含其中,让综艺娱乐与情感共鸣相结合,实现了零差评口碑、播放量问鼎的双丰收。可见,《我去上学啦》第二季的成功,标志着综艺+教育的娱乐属性得到观众与行业的认可,也让爱奇艺在开放、多元、正能量的自制内容领域中成就又一综艺爆款。

口碑爆表权威媒体盛赞下 综艺IP价值发酵
作为爱奇艺品牌型自制综艺,《我去上学啦》这一IP内涵更注重于教育价值。凭借“青春、知识、正能量”的节目主旨向观众展现了一个最真实最温暖的娱乐节目。不仅取得了点击量与收视率不断攀升的好成绩,这种正能量的综艺价值观引起社会巨大关注,包括央级纸媒《中国文化报》、主流纸媒《北京晚报》等大幅报道。其中,《中国文化报》称赞道:“爱奇艺《我去上学啦》向社会展示当今高中生怀揣梦想、积极进取的精神面貌,教育题材让真人秀更丰富,更具知识含量和正能量。”除此之外,在严格的豆瓣社区中,《我去上学啦》第二季评分达7.3,更是创造了微博疯狂综艺季榜单榜首之位,同名话题获得长达7小时连续霸占榜首的纪录,近60亿#我去上学啦#微博热议。《我去上学啦》第二季以教育融合综艺,口碑得以全民性升级,爱奇艺推动这一IP价值的发酵,打开了综艺+教育的先导模式。
高制作全明星 《我去上学啦》颠覆体验类真人秀制作法则
2015年,体验真人秀类节目呈潮热化发展,然而今年各视频网站在真人秀创新上都有着诸多挑战和机遇。《我去上学啦》第二季以覆盖多层年龄段为节目主流受众,年轻用户和“妈妈粉”成为节目主力观众。节目中,鹿晗、薛之谦、大张伟等每个明星转校生都代表着不同的人物性格,全力将校园生活给予最真实的还原。在第二季中,“纯记录”为主要拍摄方式,《我去上学啦》第二季强烈的体现了“后编剧”的特征。在爱奇艺自制综艺中,《我去上学啦》这部“小清新”自制综艺凭借最真实的综艺状态、精良的拍摄制作,舒适的观看体验成为突出行业重围重要利器。在刚刚落幕的2016上海网络视听季网络综艺沙龙上,资深媒体人冷眼君将《我去上学啦》作为网综标杆进行褒奖,他认为好的综艺内容应当兼具娱乐性与情感共鸣,这档节目的价值观立意表达非常明确。从冷眼君的高度赞赏更可以看出,在当下网综井喷的时期,爱奇艺《我去上学啦》的确达到了制作创新和价值提升的新高度,
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