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奥迪二手车就涉嫌侮辱、物化女性的广告道歉(图)

2017-07-20 16:42:32   未来网

在奥迪总部19日就二手车广告发布道歉声明后,今日,一汽大众奥迪二手车在微信公众号发出致歉信,信中写道:“对此,我们真诚接受批评和建议,第一时间撤掉该广告,并向公众诚挚道歉。

未来网北京7月20日电(记者于洋洋)近段时间,奥迪一则二手车的广告引发了网友吐槽。7月17日,网友“@脸侠”发微博,指责在影院中看到奥迪二手车“严重物化女性,把女性比作二手车”。

一汽大众奥迪二手车发布的道歉声明

在奥迪总部19日就二手车广告发布道歉声明后,今日,一汽大众奥迪二手车在微信公众号发出致歉信,信中写道:“对此,我们真诚接受批评和建议,第一时间撤掉该广告,并向公众诚挚道歉。由于在创意和细节上考虑不够周全,导致公众感到这则广告中存在不尊重女性朋友的内容。在此,我们向公众致以最诚挚的歉意,并感谢媒体和公众的监督。”

视频截图

这则二手车广告描述了在婚礼上新郎的母亲突然冲上台,拉扯新娘仔细检查鼻子、耳朵、牙口,然后做出“OK”手势,随后弹出了奥迪二手车页面,配音为“官方认证才放心”。


网友评论

此广告被播出后引起巨大争议,多数网友认为此广告的言外之意很明显,挑二手车就像挑老婆一样,整没整容自己说了不算,一定要有权威检查,同意了才行,“检查儿媳如同检查牲口,是对女性的极大不尊重。”

责任编辑:卢书敏 CL1259、陈倩 CN030
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