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茅台再表态不跟风提价:卖1200元左右差不多了

2016-12-22 05:28:11   北京青年报

春节临近,白酒市场又有波动。白酒行业龙头老大——贵州茅台日前实施限供措施,此举被业界质疑惜售。茅台集团总经理李保芳在公开场合重申,不会急功近利,跟风涨价。公司董事长袁仁国认为,茅台零售价1200元人民币左右就差不多了。而白酒市场另一风向标——52度水晶瓶五粮液(业界称其为普五)被传一批价格春节前将上涨100元。

市场:茅台限供被指饥饿营销

最近有消息称,今年12月6日国酒茅台(贵州仁怀)营销有限公司发布《关于近期业务办理的通知》,其中提到“暂时停止43度茅台酒开票、暂停15年陈年酒大单审批”。这一举措引发了外界质疑,有媒体认为,酒企集中在年底等关键时间点实施限售,不是因为缺货,而是在搞饥饿营销,谋取超额利益。

对此,贵州茅台总经理李保芳日前在年度经销商联谊会上重申,茅台不会“急功近利,跟风涨价”,“所有人都不能幻想茅台再回到2000多元”。董事长袁仁国亦表示,要把茅台酒主要消费群体定位到1.09亿中产阶级,把酱香系列酒主要消费群体定位在小康人群,“茅台零售价1200元左右就差不多了”。最新信息显示,明年茅台计划量是2.86万吨左右。

国酒茅台2016年度全国经销商联谊会,贵州省委常委、副省长慕德贵到会祝贺。据悉,茅台2016全年可望实现销售收入502亿元。

今年1月,53度飞天茅台的零售价尚在800元—900元/瓶。市场分析人士指出,估计茅台春节销售旺季可站稳1100元以上。这个价格是茅台厂家、经销商和消费者都愿意接受的价格,是一个平衡点,不会轻易打破和破坏。

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