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千龙网北京8月30日讯在发扬中国传统服装文化的背景下,有着“中华之美”的双顺旗袍迎来了品牌创立100周年。8月30日,这个百年老字号品牌“双顺”旗袍新品推介会在北京东城区东交民巷28号——红都举办。
“双顺”品牌创建于1917年,从创立人韩俊峰“韩裁缝”的成衣铺子到被编入国外旅游词典,“双顺”这个词代表着传统与正宗的“京式”双顺旗袍的手工技艺,并已被申报成为“非物质文化遗产”。在刚刚走完的一个世纪中,“双顺”旗袍以其精美工艺,穿着美观、舒适而经久不衰。其款式也越来越贴近时代、贴近生活,在传统与现代、维护传统的“善”与追求“美”的思想潮流碰撞中,百年双顺又一次萌生出新时代传统文化的新芽,推进着中华民族瑰宝——“旗袍”文化向前发展,实现传承中的创新。
本次推介会共展出8个系列63款旗袍,双顺旗袍第三代传承人李侃大师和设计师高洁通力合作,应用了多种制作工艺,手工盘扣,手绣,手绘、全手工缝制、配色以及传统梨园戏剧服装元素,将东西方服装文化中的经典理念重叠融合,打造出别具特色的东方韵味。模特的走秀层层演绎出百年旗袍发展的历史,把最具特色的、新颖的文化创意带进人们的视野中。
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