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对话万柳书院 解密豪宅的财富密码

2017-11-01 15:30:59   中国经济网

日前,2017年第二季度全球豪宅指数发布,尽管深受楼市严格调控政策影响,京沪深三地涨幅依旧稳列前五。一方面,土地供应紧缩及“共有产权住房”政策出台等,令豪宅被迫面临市场“告别礼”;另一方面,万柳书院等品质标杆豪宅的长尾价值效应释放,稳定了了细分市场的预期。占据城市核心区最不可复制资源的万柳书院等项目,依然受到市场青睐,呈现出明显的财富聚拢效应,行业专家指出。

中原地产数据统计结果显示,截止10月底,北京累计供地55宗,规划建筑面积673万平方米,但其中仅有239万平方米是商品房住宅,再加上很多都是遵循“7090”政策,10套住宅中90平米以上可做豪宅者不足其一。而根据刚刚颁布的《北京(楼盘)城市总体规划》,北京未来五年新增供应各类住房150万套以上,但若刨去非产权类住房、共有产权房等,真正意义上的品质商品住宅可能连10万套都没有,动辄200平方米以上的大平层豪宅更几近绝版。

相对而言,即使今年尾盘在售依旧成交5.28亿元的万柳书院,则堪称大平层豪宅中的佼佼者。万柳书院主力户型皆在205-558平方米之间,且三面采光、每户方正,是深度洞悉财智人士最佳居住舒适性的精品之作。且同以往市场上普遍流行的偏倚客厅、主卧体量的户内空间造法不同,万柳书院产品对于户内空间打造更强调整体的均衡适宜,空间利用率极高。卧室不求超大,以温馨聚气为佳;卫生间更为考究,力求每位家庭成员均可享受阳光卫浴环境。

(中赫置地——万柳书院实景拍摄)

物以稀为贵。从城市化发展的集约化趋势而言,北京等一线城市核心区的土地供应只会愈加稀缺,大平层空间的出现也将渐成绝唱,但空间的浓缩必将导致居住舒适度的降低,进而拔升万柳书院等既有产品的价值空间。

不仅于此,作为一个城市最高层级的高端住宅,财富阶层享受生活、彰显审美与品味的空间承载者,豪宅本身就具备着保值增值的长尾价值效应。其一、圈层。相比于负载高地价压力进行“高低配”的伪豪宅,万柳书院等产品均衡的顶豪项目真正保证了社区圈层的纯粹性,不仅带来身份的认同感、身心的安全感,更带来无可估量的社交商业价值,而这往往还要高于房产本身;其二,人文地脉带来的精神归属感。万柳书院侧邻以颐和园为代表的三山五园,百年学府北大、清华等名校环伺,历史沉淀和文脉涵养极为丰厚。同时,为将这种天赋挖掘、沉淀,体现于一砖一瓦之间,万柳书院更以均衡协调的表象,精心营造出出开发者效法自然、顺势而为的生活态度,“书院”气质油然而生。而这种与社会精英人群精致的生活方式和生活态度高度契合的历史文化氛围,却是一般住宅所最难赋予的。

(中赫置地——万柳书院实景拍摄)

豪宅之所以可以称为“豪”,并不只是因为其价格昂贵,更多的还在于它对稀缺资源的独特占有,以及对精神文化的继承与传世。一如万柳书院,追求的绝不止于极致产品的打造,更注重生活舒适性的满足、地脉文化的和谐统一。而万柳书院的用心所在,也正是揭开一众顶豪财富密码之所在。

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