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搭建银企交流平台 恒丰银行滨州分行金融服务送上门

2017-09-28 13:17:50   

近日,恒丰银行滨州分行举办的“银企共建 畅享美好生活”宣讲会在华纺股份有限公司(以下简称华纺股份)举行,首批来自华纺股份一线各工段的30余位青年员工参加了活动。

华纺股份是一家以电力生产销售、棉、化纤纺织及印染精加工为主的A股上市公司,公司是中国纺织印染行业的龙头骨干企业,资产总额达20亿元,员工近万人。2015年,恒丰银行滨州分行抓住企业不断做大做强的有利时机,主动与企业对接,为其提供集团综合授信服务,缓解了企业发展的资金压力,由此拉开了与华纺股份长期合作的序幕。

前期,恒丰银行滨州分行工作人员在企业走访过程中了解到,华纺股份近万名员工中,20岁左右的青年人占了40%以上,他们大多数刚踏入工作岗位不久,对金融知识尤其是理财知识了解不多,很多人不懂如何合理规划收入用途,对于理财投资知识等有着强烈的需求。

“如果跟企业联手共建, 把恒丰银行的金融服务送上门,举办面向一线员工的金融知识宣讲会,既能普及了金融知识,又能通过面对面的交流深入了解员工们的金融需求。”接到工作人员的信息反馈,恒丰银行滨州分行立刻行动,做好活动准备工作。

活动当天,该行工作人员以金融小故事、理财事例等形式向华纺股份员工们讲解金融理财知识,穿插在金融知识有奖问答、填写调查问卷过程中的互动环节更是引来了与会人员的阵阵欢笑。活动结束后,该行工作人员现场为有需求的企业员工办理了相关业务。

恒丰银行滨州分行相关负责人表示,今后还将继续根据企业的实际需求,完善活动方案,推陈出新、丰富课件内容,逐步推广这一银企共建模式,把金融服务给企业、给职工送上门,让企业员工享受家门口的优质金融服务,实现银企共赢。

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