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自今年初微信小程序正式发布以来,携程小程序就成为首批上线的热门品牌。携程小程序集成了酒店、机票、火车汽车票、门票、专车租车和攻略七大功能,使用率和受欢迎度居高不下。本月,新版本的微信“搜一搜”功能升级,微信再次挑选携程作为首批合作伙伴,在新的搜索服务中推出针对景点门票的大量优惠,为即将到来的黄金周旅游市场添一把火。
微信6.5.10版本的搜一搜打开后,搜索景点名称,携程提供的专享优惠就会自动显示,据悉本次有五千余家景区参与国庆立减活动,全国各地五十家知名热门景点如上海迪士尼乐园、广州长隆欢乐世界、成都大熊猫基地,深圳东部华侨城等 ,全部参与本次黄金周专享优惠。
记者注意到,除了很多国内游客耳熟能详的热门景点以外,本次携程还联合新加坡环球影城、香港海洋公园等国际性热门景区推出联动优惠。和一般搜索引擎的关键字相比,携程小程序提供一键预定、预定立减的功能,无疑更符合年轻用户的消费习惯和“说走就走”的感性思维。
合作之后,有微信和携程的庞大体量用户数做基础,携程以小程序作为流量入口,将为双方用户提供更多便利服务。同时,携程大数据显示用户喜欢一站式服务,因此深挖用户需求,发现越来越多的用户在微信或朋友圈中产生出游意图后,直接在微信平台上搜索、预定的需求持续增长。未来,携程还会推出更多与“搜一搜”相关的优惠推广。
微信“搜一搜”上线后精准的搜索直达内容和良好的用户体验,可能改变未来用户的搜索习惯,重新洗牌搜索行业。据悉,此次携程优惠将一直持续到黄金周过后,为假期出游及拼假出游的用户提供更多省钱机会。
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