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冯小刚再陷业绩对赌困境 《芳华》票房7亿才能回本

2017-09-22 07:12:14   中国经济网

■本报见习记者 谢若琳

2年前,华谊兄弟收购冯小刚控股的“空壳公司”浙江东阳美拉传媒有限公司(以下简称“东阳美拉”)70%股权。当时,东阳美拉作出业绩承诺,如果业绩不达标,冯小刚需要自掏腰包补偿。

随后,冯小刚的职业生涯中再一次呈现出“一年一部”的高产的状态。

而在即将到来的国庆假期里,将有14部电影集中上映,其中包括冯小刚执导的《芳华》。据了解,《芳华》是东阳美拉2017年最核心的作品,而这部电影票房如何,直接影响到东阳拉美2017年业绩承诺能否达标。

14部电影扎堆国庆档

考验冯小刚实力

今年的国庆档,又被业内冠上了“最挤国庆档”的标签。根据猫眼App显示,截止到9月21日,已经有14部电影定档国庆档(9月29日-10月7日期间),其中,包括冯小刚执导的《芳华》,查尔斯·马丁执导的《极致追击》,开心麻花出品的《羞羞的铁拳》,刘德华主演的《追龙》,成龙主演的《英伦对决》、大鹏导演的《缝纫机乐队》,李晨、范冰冰主演的《空天猎》,赵国桦执导的《母亲的肖像》,以及韩天执导的《那一场呼啸而过的青春》等等。

值得一提的是,有4部动画片也扎堆在国庆档上映,包括《大闹天宫》、《昆塔:反转星球》、《钢铁飞龙之再见奥特曼》、《大熊猫传奇》。

在业内人士看来,包括《芳华》、《羞羞的铁拳》、《英伦对决》最有看点,预计将拿下票房收入前三名,而大鹏团队的《缝纫机乐队》口碑不错,李晨和范冰冰订婚后《空天猎》自带流量,更重要的是这2部电影都推出了海量票补计划,所以票房预计也比较乐观。”有业内分析师表示,剩下的影片恐怕都会成为炮灰。

济南百丽宫影城经理董文欣看来,今年《羞羞的铁拳》或将夺得国庆档头筹。“今年国庆档的影片质量都不错,从预售、口碑等情况来看,《羞羞的铁拳》可能会出现票房爆发的情况。大家普遍不是很看好《芳华》,不过我还是很期待,最近推介会看了几部影片,我认为《芳华》是冯小刚最近几部作品的顶峰。”

《芳华》票房破7亿元

冯小刚才能不赔钱

实际上,《芳华》对于冯小刚而言,不仅仅是一部作品,还是其2017年业绩承诺能否达标的关键点。

2015年11月份,华谊兄弟以10.5亿元的价格,收购了东阳美拉70%股权。其中,冯小刚持有东阳美拉99%的股权,陆国强持有东阳美拉1%的股权,两人分别转让旗下69%和1%的股份给华谊兄弟。东阳美拉作价15亿元。

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