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众安保险联手微信读书 看延误险玩出精彩“跨界”

2017-09-20 13:12:03   中国经济网

国庆长假临近,意味着又到了国民旅游高峰期。随之而来的,是景区、交通等各方面都将面临压力考验。对于搭乘飞机出行的人来说,虽然不用面临自驾行堵在路上的囧境,但航班延误也是件令人郁闷的事情。

不过,今年国庆长假如果遇上航班延误,不必懊恼,买一份机场延误险,在飞机延误期间,既可以得延误红包,又可以免费看微信读书平台的海量电子书,让等飞机的时间不再难熬。

原来,近日众安保险联合微信读书小程序推出了“倔强延误,放肆阅读”的活动:用户在活动期间成功购买众安保险机场延误险后,不仅能获得延误赔付、分享“延误红包”, 还可在延误期间及之后的 12 小时内进入“微信读书”小程序平台,获得任意选书,免费畅读的特权。据介绍,活动将持续至国庆长假结束。

购买成功后,可点击进入“倔强延误,放肆阅读”页面畅读

场景化创新带来极致体验

机场延误险是众安保险基于微信小程序位置服务推出的延误险产品。当用户到达机场发现飞机有延误情况时,即可通过微信“附近的小程序”,找到机场延误险并购买,非常方便。

微信读书是基于微信关系链的官方阅读应用。用户可以与好友分享好书,交流感想,甚至与好友比拼阅读时长,每周阅读时长最高还可以兑换10元书币,看书几乎不花钱。不仅如此,微信读书还可以听海量有声书和专业书籍讲解音频。

本次,众安保险“机场延误险”小程序联合微信读书,大胆创新,旨在为用户提供切中需求的高增值服务。

对此,众安保险相关负责人表示:“通常,用户在候机、排队等碎片时间里很难找到替代方式度过等待时间,上网体验也不好。众安保险通过延误险小程序为用户接入微信读书平台,共同打造“延误保障+畅快阅读”的全新体验,让用户充分利用起碎片化时间,享受到愉悦的精神食粮,学会惬意享受意外时光。我们认为这正是用户迫切需要的,也是我们可以为用户提供的最具价值的增值服务。”

与传统保险产品相比,众安机场延误险小程序在购买、赔付渠道、效率以及保障力度上进行产品优化,改变传统保险必须提前1天购买,起赔时间长,需要提交多项资料、理赔款到账速度慢等弊端。当用户到达机场,发现飞机有大面积延误的现象,在飞机计划起飞前40分钟还可以购买众安延误险,延误每30分钟赔付5元,最多保6小时(12次),且赔款可及时到账。“易购买、易赔付、到帐快”的特点让机场延误险更具针对性、更便民。

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