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“共享纸巾”是真共享还是玩营销?
2017-09-13 08:51:26 中国经济网
长江商报消息 市民通过扫码每天能拿到一包免费纸巾
本报讯(见习记者 柳莺)近日,一款品牌名叫“ZHO”的共享纸巾被推上了风口浪尖。在日常生活中纸巾无疑是高频刚需,虽说已成为老百姓出行必备用品,但还是有许多人出门忘带,而很多小吃店或是公共场景并不会免费提供纸巾。由此振华在线有限公司旗下的ZHO品牌推出了共享纸巾,并于近日完成500万元天使轮融资。
据了解,共享纸巾每天为每位用户提供一包免费纸巾,后续纸巾需购买,价格为0.5元/包。共享纸巾有5款纸巾装载机,分别是壁挂式的迷你款、普通款,立地式的升级款,配备液晶显示屏的立地款和特制款。小型机柜至少能储存80 包纸巾,大型机柜则可实现12槽出纸。目前铺设了3000台纸巾设备,集中在珠三角区域,平均每台机器每天能出20-30包纸巾。
长江商报记者联系到“共享纸巾”的创始人郑品,他告诉记者,市民通过扫码,就能每天拿到一包免费纸巾,这对于市民来说纸巾就是一种免费的资源共享。餐饮食品店申请安装共享纸巾设备,能够免费装机,长期免费送纸巾,这对于餐饮食品店来说不仅共享了纸巾,还是共享了共享纸巾设备。共享纸巾的本质是共享,并非纸巾售卖。
谈到盈利,郑品告诉记者,目前团队的盈利模式包括广告变现、粉丝变现、线上营销、纸巾售卖等。
◎观点
只是蹭共享热点而已
真正的共享经济是充分利用每一个人的闲置物品。很明显,共享纸巾只是打着“共享”旗号的纯商业行为,当前还看不到应有的市场空间。
——著名经济学家宋清辉
共享纸巾的这种变现形式,包括粉丝变现、销售变现、广告变现,这不新鲜。早在很多年之前就有类似的营销方式,其实说白了它的收益也不是依靠售卖,而是依靠广告来进行变现。除了蹭了共享的热点之外并没有太多的前景。
——著名财经作家刘林
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