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史玉柱对金融行业不断投入 从饱受争议到转型资本家

2017-09-11 15:22:40   中国经济网

史玉柱:从饱受争议到转型资本家

尽管在商场战绩有目共睹,但争议也一直伴随着史玉柱,这主要因史对人性理解之深,并将之用在商业上以此吸引用户。2000年以后,对金融行业的不断投入,也让史完成了从实业家到资本家的转型

《投资者报》记者 张诗雨

执掌公司资金链断裂、负债累累“逃去”美国的贾跃亭,引起了人们对与其某段经历相似的另一商界人物的比较。这个人也曾因好大喜功、大搞多元化欠下2.5亿元的巨款。但此后,他并未逃避,而是努力寻找商机,归还了欠款,得以东山再起,在保健品、网游、金融业多个领域有所建树。他就是巨人网络董事长史玉柱。

尽管在商场战绩有目共睹,但争议也一直伴随着史玉柱,这主要因其对人性的把控,并在商业上获得成功。脑白金的广告语抓住了中国人情社会的特点,走亲访友送礼的体面需求;游戏《征途》则是利用人性中贪婪、投机、好斗的一面吸引玩家。

在2000年后,史的投资版图就横跨银行、保险、互联网金融。近来,他还参股互联网金融公司蔷薇控股,并且购买美国万通保险亚洲公司股票。

那么,史玉柱是如何看待“靠谙熟人性发财”这一争议的?对“完成了从实业家到资本家转型”的这一评价,他是否认同?就以上相关问题,记者向巨人网络品牌部致电致函,公司品牌部总监马全智称,“史玉柱自2016年复出后从未接受过媒体采访,对于上述问题他暂时不便作答。”

初尝IT崭露头角

史玉柱在商界初次崭露头角是靠电脑软件,尽管后来多次跨界,他的老本行仍是IT,也正是IT让他赚到了第一桶金。

1962年,史玉柱出生在安徽北部的一个县城怀远。1980年,他以全县总分第一、数学差1分满分的成绩考入浙江大学数学系。

1984年,史玉柱大学毕业。在那个工作靠分配的年代,被分配到安徽省统计局农村抽样调查队。史与IT结缘则是在分到单位后,被通知到西安统计学院进修几个月,期间被介绍了最新的国外的抽样调查方法,这令史玉柱发现了计算机的重要性。此后,史玉柱开始时常琢磨计算机。

靠着编写出分析年收入400元农民消费特征的软件、写出关于农村经济问题分析的文章,史玉柱被一位安徽省副省长看重,此人同时兼任深圳大学客座教授。1986年,史玉柱被后者招入深圳大学软件学管理系。

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