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破局而生 央视打造“国家品牌计划”
2017-09-08 13:51:46 中国经济网
中国经济网北京9月8日讯 昨日,中央电视台“国家品牌计划”2018推介会暨众成就数字传媒集团高端论坛在北京举办。中央电视台广告经营管理中心主任任学安表示,央视“国家品牌计划”旨在通过国家权威平台,集结优质资源,打造能够代表中国参加全球商业竞争和文化交流的国家级品牌。
中央电视台“国家品牌计划”2018推介会暨众成就数字传媒集团高端论坛
2016年9月,央视“国家品牌计划”一经推出,立即得到许多企业的热烈响应,同年11月,央视公布入选名单,入选品牌企业覆盖食品药品、家电、电子商务、能源、汽车、日化等多个行业,云南白药、比亚迪、金龙鱼、蓝月亮、天猫、长安汽车等24家企业榜上有名。
任学安表示,“国家品牌计划”为入选企业带来了超值回报,入选“2017年国家品牌计划-TOP合作伙伴”的13家企业,在今年1-2月份,平均每家企业在央视播出的硬广有1000多条,触达8亿观众,其中6亿人看过三次以上。换算成网络播放量,每家企业的广告曝光频次都在110亿次以上,这是一组非常惊人的数字。
中央电视台广告经营管理中心主任任学安
各企业领导人表示,央视“国家品牌计划”积极响应“中国制造向中国创造转变”的国家战略目标,以“国家平台成就国家品牌”为理念,探索用新的广告经营和传播方式,提升全球用户对中国品牌的喜爱度,在媒体传播和广告营销上作出系统创新和积极实践。
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