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房企8月销售面积普遍下滑
2017-09-08 07:22:14 中国经济网
截至7日,已经有超过30家房地产上市公司公布8月销售业绩。在地方调控政策持续作用及二季度淡季因素综合影响下,8月标杆型房企销售额增速放缓,销售面积普遍下滑。
易居房地产研究院近日发布的监测数据显示,8月,在选取的50个样本城市中,受监测的万科、保利、招商、金地等30家房企新建商品房销售面积为516万平方米,环比减少25%,同比减少33%。
易居研究院智库中心研究总监严跃进分析认为,二季度开始,上述城市房地产政策持续收紧,对于商品房销售的影响较大。另外部分房企放缓推盘节奏,也进一步影响了此类房企的销售业绩。
易居方面的数据显示,2017年8月,在选取的50个固定样本城市中,30家房企有26家即九成房企销售面积出现同比下跌。“这说明在此类热点城市调控收紧的情况下,很多房企的区域市场销售业绩受到了冲击。”严跃进说。
“从当前30家房企的经营情况来看,其在热点城市的项目销售明显受到了冲击。”严跃进认为,考虑到很多房企制定了较高的年度销售目标,而且此前推盘节奏略有放缓,可以预计,在“金九银十”阶段此类房企或加快推盘,以对冲近期销售业绩下滑的风险。
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