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“苏宁易购—万物直供”模式诞生 可使实体店零售价降40%
新华社北京9月7日电(记者于佳欣)记者7日从商务部研究院获悉,苏宁近日推出”苏宁易购-万物直供”智慧零售模式,将实现生产商和零售商的直接对接。由于减少流通环节,可使实体店商品零售价降低约40%。这一模式将于2018年正式上线。
商务部研究院针对苏宁的这一商业模式专门撰写了一份可行性研究报告。在报告发布会上,苏宁云商B2B公司总经理王振伟介绍说,“苏宁易购-万物直供”模式依托苏宁易购线上设立万物直供交易平台,由南京万物软件科技公司独家招商并推荐工厂在苏宁易购开店,线下67个城市设立“万物体验店”,由全国温商参与经营的3000家大型市场连接600万个零售店加盟线下销售平台产品,实现了厂商到零售商的直供。
南京万物软件科技公司董事长胡锦春表示,该模式可减少流通环节和成本,实现产品销售价格比传统二级批发市场价格低40%以上。而且用消费倒逼生产,能满足消费者品牌化、品质化、个性化、定制化需求。并可以推进社会信用建设,因为产品直供价低于出厂价,将大大挤压假冒伪劣产品的生存空间。
商务部研究院服务贸易研究所副主任俞华说,这一模式体现了“加减法”的新算法。先做减法,减去批发环节、虚高价格、库存积压;后做加法,加规模、增信用、添智能,符合国家关于加快内贸流通创新推动供给侧结构性改革的政策精神。
据了解,这一新的商业模式已经过一年多筹备,计划在今年四季度试运行,将于2018年正式上线。
商务部研究院发布的有关可行性研究报告显示,直供模式将有助于扩大社会就业,项目实施后将新增加两千万人就业,工厂预计增加1千万就业岗位,600万家加盟商户及城市体验店可吸纳1千多万人就业。
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