新闻 > 经济
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China

再好的技术也需要包装 “互联网汽车”不火也难

2017-09-01 07:26:55   中国经济网

上汽集团上半年净利润159.58亿元,比第二名东风集团和第三名广汽集团净利润之和还要多出27.38亿元。笔者看到这个数据一点都不惊讶,上汽集团旗下的合资板块盈利能力向来就很强,去年开始自主业务也不再拖集团的后腿,尤其是今年上半年,上汽乘用车传统车与新能源车的销量可谓是“比翼齐飞”。

要说技术,上汽乘用车未必比其他自主品牌强多少,但上汽人善于将难懂的技术通过耳熟能详的话术包装出一个“互联网汽车”概念。我们看上汽从荣威RX5起推出的一款款车型,只要是扣上“XX互联网汽车”概念,绝对卖的不差。

上汽互联网汽车的崛起,让笔者想起了2007年“大众汽车中国动力总成战略”,并不比日本品牌涡轮增压技术强多少的大众汽车,敢于在技术不成熟的情况下打出“TSI+DSG”动力组合概念,并多次标榜其是多么的高科技。当初这些行为被视为冒险的超前市场举动,但被证实为明智之举。

大众汽车当初利用中国人对于德国制造盲目的信任,炮制出“TSI+DSG”动力组合,不断在广告中营造出高科技的氛围,到后来“TSI+DSG”广告词深入人心,大众TSI就等于涡轮增压,大众“TSI+DSG”就是最先进动力组合的代名词。

早几年,上汽乘用车试图复制大众“TSI+DSG”模式,打出“蓝芯+绿芯”的概念却没有成功。笔者认为,一是上汽乘用车动力总成来源于与通用汽车共享知识产权,在宣传策略上就有点缩手缩脚;二是上汽旗下荣威品牌与名爵品牌完全与大众品牌不在一个层次上,消费者难以相信自主品牌能在技术上有多么强。

“互联网汽车”概念就不一样。当下中国互联网无处不在,互联网+已经成为潮流,中国互联网应用之多、之便宜也是世界有数的,但汽车行业却长期缺乏成体系的互联网应用。上汽紧紧抓住了这个机会,与中国互联网巨头阿里巴巴一起开发互联网汽车系统——斑马系统,解决了众多消费者日常出行遇到的诸如全时在线导航等痛点、难点问题。

正如上汽乘用车公司副总经理俞经民所说,上汽互联网汽车可以不断迭代升级,持续不断地和用户互动、沟通,能持续改善客户的体验。上汽互联网汽车往小讲是所有智能设备的接入平台;往大了讲就是整个变化的出行平台。

随着上汽主打的“互联网汽车”概念深入人心,上汽开始重新拾起“蓝芯+绿芯”的概念,从现代回归传统汽车制造业的核心——动力总成。笔者注意到,上汽开始重新包装中高级轿车荣威950,在搭载“蓝芯”动力、“绿芯”新能源动力之后,顺势推出了首款中高级互联网新能源汽车——荣威e950,这种跑在互联网上且传统功能非常强的汽车,能为消费者带来更多更好体验。

笔者认为,上汽乘用车只要沿着“互联网汽车”方向不断升级换代,在不犯根本性错误的情况下,未来数年间仍将在此领域保持领先地位,或许有一天上汽乘用车会超越合资企业,成为上汽集团最赚钱的“奶牛”。

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China

相关阅读

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
分享到:
0 0
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China

美图推荐

404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China

为您推荐

加载更多>>
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China
404 Not Found

404 Not Found

Sorry for the inconvenience.
Please report this message and include the following information to us.
Thank you very much!

URL: http://3g.china.com:8080/act/news/11155042/20170901/31249907.html
Server: cms-8-251
Date: 2024/11/05 22:07:22

Powered by China
China